Nicole Holland is a highly sought after Marketing Strategist & Consultant who specializes in helping businesses and brands strategically leverage podcasts to scale.
Focused on lead generation and conversion, Nicole helps her clients deliverInterviews That Convert™as the featured expert on other people’s podcasts, and createPodcasting Goldmines™of their own designed to attract, nurture, and convert cold traffic into hot leads for the business.
A podcast host herself since 2016, Nicole's held a coveted “New & Noteworthy” distinction from Apple Podcasts, been featured on more than 100 popular podcasts, and Entrepreneur.com identified hers as one of the “48 Best Podcasts for Entrepreneurs” alongside Oprah Winfrey, Guy Raz, and Neil Tyson DeGrasse.
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Nicole Holland 0:00
Hey there conscious creator, I'm your host Nicole Holland. Thanks for joining me for another episode where we're exploring how to do life more on your own terms through entrepreneurship and alignment. I believe that each and every one of us has the unlimited ability to create and experience a life full of passion, joy and abundance. Through this podcast, it's my intention that you will find inspiration to support you in stepping up and into your bigger vision. The Nicole Holland show is brought to you in part by Meaningful Mentorship, my dynamic experiential program for 30 to 50 something entrepreneurs who are ready to leave their current status quo behind and consciously create a more meaningful, fulfilling and Purpose Driven Life for themselves and their loved ones. To learn more visit MeaningfulMentorship.com. Please be mindful that this podcast is marked E for explicit because from time to time, we may use language or discuss topics that are not intended for little ears. And now, let's dive in to today's episode.
Hello, hello hello Nicole Holland here. It is Monday, July 27 2020. And if you are hearing this at or near the time of recording, I've got something really, really exciting to share with you today. So, this coming Thursday, the 30th of July 2020. I am hosting a live masterclass on how to leverage podcasts for business growth and I am so flippin excited about it. This is truly the culmination of the past years of experience I have had in podcasting in helping folks leveraged podcasts for business growth both as a podcast guests and also as podcasters. It is the most impactful session I've ever done, and I am so high flying Right now, I'm actually recording this as I am putting some of the finishing touches on the lesson plan, because honestly, it is the most fired up I have ever been in sharing about podcasts. And it's going to be some serious truth talk. So before I go any further, I do not want to forget, let me give you the web address for you to go and enroll. Now it is free. It is happening on the 30th of July 2020. If you can't make it live, it's not a problem because you will get the replay. However you want to make sure if you cannot attend live, which is of course preferred because if you attend live, you actually can ask your questions, and I can make sure that I'm serving and supporting you during the live event. However, I understand that the timing wouldn't work for everybody. So if you cannot attend live, it is not a problem. You will get the replay very soon after we finish. But here's the thing, I want you to watch it immediately because I'm going to do something absolutely unheard of during the live stream and it is very, very, very time sensitive. So make sure that if you register, you block time in to your calendar on Thursday at the scheduled time to attend live or as soon as possible after you have to do it within 24 hours, if you want a chance to take advantage of this insane special offer. So with that it is TheNicoleHolland.com/masterclass. So, what are we going to be covering? I am going to help you understand how to stop being the best kept secret in your industry. We're gonna go through how to successfully leverage podcasts for business growth. And we're gonna do it in a way that has never been done before. This is real doc from me to you. And it may be the thing that literally changes your life. I know that sounds a little bit crazy. But this seriously could be the thing. So you've probably heard these ad spots for my program called meaningful mentorship. And maybe you've gone to the page and you've seen coming soon, there's nothing there. That's because it's taken a little bit longer than expected to really dial in what the meaningful mentorship program is, but I am going to unveil it at the end of the master class this Thursday, the 30th of July 2020 So that's why, if it is a fit for you, you will not want to miss this masterclass. And you will want to make sure you get the replay and watch it within 24 hours if you're not there live. But here's what we're going to cover during the session. We're going to talk about first and foremost, the power of podcasts for business growth. So a lot of people already are aware of the power of podcasts, because you listen to podcasts. Maybe you have a podcast, maybe you've been a guest on podcasts. Maybe you've been thinking about podcasts, maybe you haven't. But in any case,
we're going to really talk about what podcasts can do for your business growth. And this includes podcasting where you have your own podcast. This includes Podcast Guesting where you get featured as the expert on other people's podcasts, and podcast sponsorship, where you support a podcast that has your ideal buyers listening to it already to generate interest in revenue in what you have to offer. The podcast medium has been exploding. And we actually have, in the last 90 days, added over 320,000 new podcasts to the Apple podcast directory in just the last 90 days. Amazing like unbelievable, right? it's mind blowing. it's mind blowing what's going on in the industry. And in fact, Spotify has already invested around $500 million into podcasting and they are not the only ones. In fact, I don't know if you've seen my post I posted about this on Instagram and Facebook story I don't know maybe a week or so ago maybe a little bit more about Michelle Obama's new podcast. Literally every thought leader out there. If they don't already have a podcast they are creating podcasts. So, this is a medium that is no longer. A nice to have pleased to be aware of this is a must have for business growth. However, having a podcast and jumping in may not be your best solution, but we will get to that in the masterclass. We're going to go through the power of podcasts for business growth. We're going to look at why most people fail to get the results from podcasting or Podcast Guesting that they want because the truth is, most of the podcasts out there, do not make money, do not get the results that they want. This is Behind the Scenes talk, because most podcasts will tell you, oh, we're doing so well. Oh, we're so fantastic. Oh, we're getting all these downloads. But the truth of the matter is that I would say, at least based on my personal interactions and conversations with podcasters, over the past four to five years, I would say that probably around 96% of podcasters are not actually satisfied with the results they're getting. They're actually struggling. They're not getting the downloads that they want. They're not getting the list building that they want. They're not getting the relationships they want. They're not getting the money. And there are a number of reasons why but we're going to focus in in this masterclass on the most common Reasons why podcasters and also podcast, guests do not make money from their podcast or from their guest exposure. And then we're going to get into how to multiply your revenue through podcasts. So we want to make sure that if you are going to have a podcast, or if you are going to be a guest on podcasts, or if you're going to sponsor a podcast, that you have a high return on investment, because if you're not getting a positive return on your investment, you would probably have more fun setting your money on fire. People pour so much time, money, energy and resources into using podcasts to grow their business, yet very few of them actually grow their business. With podcasts, so I'm going to share with you exactly what
to do to ensure that you have a positive ROI from your efforts, who so excited about this? During the masterclass, I'm also going to be sharing some of my clients stories around what they accomplished. And, as mentioned, let you know about my new offering, which is called meaningful mentorship. It is the culmination of everything I've done over the decades of my life. And just to give you a little hint about the meaningful mentorship program, and one of the reasons I am so flippin excited about it, is because it serves folks at every single level of business growth. Within my community, so everyone from those just starting out who actually haven't made a penny yet, and are still trying to figure it out all the way through those with multi million dollar companies and mid market enterprises. So, so, so juicy. I hope that you will join me. I hope that you are excited to learn about truly how to leverage podcasts to grow your business. Again, this is a real talk session there is absolutely no fluff. I'm going to be sharing things I've never shared before, all together and in this fashion. Please don't miss it. If you have a business or you have the desire to have a business, if you have a podcast if you think you might want to have a podcast if you have been Podcast Guesting if you haven't started Podcast Guesting doesn't matter. Come learn, be awakened. And if it's a fit, learn how we can personally work together, you and I in a strategic and aligned way to help you go from wherever you're at, into the next phase of business success. Again, the URL to go to to enroll for free into the master class is TheNicoleHolland.com/masterclass. And even if you're listening to this well into the future of where we're at right now at time of recording, not a problem because I will just have that forwarded that URL forwarded to somewhere else that's going to serve you. That is all I've got for now. I hope you are having an amazing start to the week and to see you in person on Thursday.
And there you have it. Thanks again for tuning in, I realized there are about a million other things that you could have been doing over the past hour. And the fact that you chose to spend it listening to this podcast means the world to me. I would love to know your biggest takeaway from today's episode, so feel free to send it on social tagging me @TheNicoleHolland on Facebook or Instagram, or send me a message from my website, TheNicoleHolland.com. You'll also find show notes with the transcript from this and all other past and future podcast episodes on the website. And that URL one more time is TheNicoleHolland.com. If you'd like to take the things that you've been learning to the next level in your life, check out my meaningful mentorship experience options at MeaningfulMentorship.com To discover opportunities that will support you in embracing life more on your own terms, thanks to my podcasting goldmine team for the production of today's episode, and a special shout out to Effy Ceruti for composing the intro and outro music for this season. If you're looking for custom composed music for your own podcast, or any other aspect of strategy, design, production or promotion for your existing or new podcast, or if you'd like to incorporate strategic podcasts and guesting into your marketing plan, the podcasting goldmine team can help give us a ring at 218-GET-SEEN or contact me through the website for a custom quote. Coming up on the podcast you'll be meeting more incredible thought leaders and normal people living extraordinary lives because they've decided to consciously create the life of their dreams. Until next time, this is Nicole Holland signing off.