Rhonda Britten –Emmy Award-winner, Repeat Oprah guest, Master Coach –has changed lives in over 600 episodes of reality television, is the author of four bestsellers including her seminal work, “Fearless Living”and is the Founder of the Fearless Living Institute, home of the Ivy League of Life Coaching Training. Named “America’s Favorite Life Coach,” she brings the neuroscience of fear down to earth giving you a path out of “not being good enough” using the “Wheels” technology she developed that saved her own life.
Key Takeaways From Our Conversation
So many options exist and it’s difficult to determine where to spend your time and energy.
It can be tempting to try and reach for every strategy available when building a brand, but this can be overwhelming.
The best way to avoid that is by doing things one step at a time, allowing yourself to really build your skill set and develop your expertise before expanding further.
This way you can truly dig into what inspires you most.
Establishing yourself as an authority in your field is an essential tool for business success.
Services can often lose their value due to oversaturation in the market, as a result, consumers will look to individuals who are meeting the highest expectations.
It is important to position yourself as an expert who can provide insight into competitors services because this allows you to clearly state what sets your brand apart.
Sometimes when looking externally for business support, there’s a sense that the information being presented does not align with your goals.
If you feel this resistance, it is essential to be aware of your own feelings and remain true to the initial path.
What works for everyone else may not work for you. Trusting yourself is necessary to success.
“For you to live your destiny, for you to live your true path, for you to really build your business and what you are called to, you will need every single experience you’ve ever had in your entire life because it’s all informing you.
Every experience you have ever had will help you build your business and help you be successful.” – Rhonda Britten
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Get in touch with Rhonda Britten
Resources · Transcript · Tell YOUR Story
Start learning to live your life fearlessly with Rhonda Britten’s classes and workshops. Visit fearlesslyliving.org to sign up for live workshops to work with her directly or get access to online videos and audio recordings of her. Make a choice and don’t think about it!
Nicole Holland 0:00
Hey there. Welcome back to the show. I'm Nicole Holland your host, and I'm thrilled to bring you Episode Three of season one of fascinating founders, the podcast where we dive in and uncover the stories that came before the success of some of the world's most fascinating founders. hailing from a multitude of industries and socio economic starts, you're going to learn what's made these fascinating men and women realize their dreams from inspired idea to millions in revenue disrupting, innovating and impacting humanity for the better. You never know what's going to come up in our casual conversations. So get your notebooks ready, cozy up with a great Cup of Joe and join us as I dive in to learn how these inspiring individuals have figured out how to thrive in a time where most people give up on their dreams. Now, I want to let you know here in the beginning that today's episode is we do talk about some pretty expensive Sit topics I just want to warn you that if you're sensitive, this may not be the best episode for you. On the other hand, if you're willing to face some of the experiences that my guest today has gone through in her life and could be triggering for you, I think you're going to get a lot out of this episode. My guest today is none other than Rhonda Britain Emmy Award winner repeat Oprah guest master coach, she's changed lives in over 600 episodes of reality TV She's the author of four bestsellers including her seminal work fearless living, and is the founder of the fearless living Institute named America's favorite life coach Rhonda brings their neuroscience of fear down to earth, giving you a path out of not being good enough using the wheels technology she developed that saved her own life. We're going to talk about this and more today. So without further ado, here's my interview with Rhonda Britain. What I would love to get into today is coming from a TV background. How did you recognize the importance of building your own company and what was your first entrepreneurial venture?
Rhonda Britten 2:12
Well, my first entrepreneurial venture was when I was in, you know, junior high school and I sold Easter baskets, right. I sold Easter baskets as well as then I donated Easter baskets to the nursing home around the corner. So I've been you know, as you know, I'm the girl that sold lemonade right on the side of the street. I'm the one that you know, went around to people's houses and, you know, sold tickets to whatever so I've been supporting and helping people since I can remember. My first business was when my first official business as a business owner, was actually when right before I became a life coach. It was the job before that, and I own my own public relations company. And I worked for a PR company and the PR company owner came to me and asked me to be her partner and I I thought if she's asking me to be a partner, it means that I can own my own company. So I started focusing on founders that, you know, PR is a heck of a lot of money for most people. And so I basically created a niche for myself for solo entrepreneurs. And I did that until this thing called fearless living was birthed. And that was I birthed fearless living in 1995. Amazing, and so fearless living in the concept to mean again, birthing it through your own life experiences and helping save yourself and save others from that. Absolutely. Yeah. So in 1995, I basically realized that the life journey that I was on was not just meant for me. So what Nicole's referring to is that and I'll just tell the story really briefly is that when I was 14 years old, I had the horrific experience of on Father's Day watching my father Murder my mother and commit suicide in front of me. And so from the age of 14 on, you know, I live two lives one was I'm okay I'm all right, I'm fine, I'm fine, I'm fine, I'm fine. And you know, did great in school got a scholarship to college but inside was lost, confused, basically didn't like myself and didn't believe I earned happiness didn't get to be happy. Because when you watch your mom die, you don't get to be happy. So that really was a 20 year journey for me to really transform my own life and release my parents and still love my parents but release them and release the shame of that event, the blame the guilt, etc, etc. Because during those 20 years, I became an alcoholic tried to kill myself three times, got three DUI, spent a little time in jail. And so in order to transform my own life, I did a lot of heavy lifting and you know, workshops and all those things were wonderful, but it really wasn't until I started creating my own exercises that my life changed. And when I really started understanding how fear worked, and that was my put my kind of, you know, flight In the ground, so to speak in 1995 and said, fear is it, you know, you can do whatever you want with anything else. But if you don't understand fear, forget it. So 1995, I had my very first one on one client. And then from there, I did that for two years. And then one of my clients asked me to come to her company and teach your employees. And I'm like, What? I don't do that. I'm a private coach. I don't teach what are you talking about? And I really tried to teach her how to teach them. But after three weeks, it became evident, Nicole, that that was going to be a hard thing to do. So I said, Okay, okay. I'm gonna go do one, I'll do one event for you. And that's it. And I went and chitter four employees and a little room and I went in there. And the minute I got up in front of them and started teaching, I fell in love. Then I realized I'm going to do workshops, and from there, I realized, Oh, my gosh, that I have to speak. So then I started speaking, and then we're speaking I was like, people asked me for a book and then I was like, Okay, I'll write a book and back then there were no there was no Amazon. Nobody Books anything. So did the road have a publisher and got published by Penguin Putnam back then. But now it's Penguin Random House. All four books are with Penguin Random House. So it just was really a stepping stone. And I think that's one of the problems that exists today for so many founders is there's it's kind of like everything's out there. And there's so many options where for me, it was one step at a time. And I think when founders get overwhelmed, it's because they're trying to pick up every shiny Penny, right? They're trying to grab every strategy out there and that really doesn't build your skill set and it doesn't build your expertise.
Nicole Holland 6:35
Yeah, amazing. And, and so it sounds like your business really developed very organically pose to you saying, Okay, this is what I'm building now. I'm going to head down, get it done. Sort of like you, you allowed for it to be inspired and dig into what you enjoyed most Yeah,
Rhonda Britten 6:57
yeah, absolutely. I mean, I had no intention of if you would have told me when I first opened my business that I'd be speaking, or I'd be on TV or be writing a book, I'd be like, what are you crazy? And it really was people coming towards me and saying, I want a book, you know, I want you know, I want to hear I want you to come and teach my clients. So it was really people requesting things from me. And they wanting more of me I mean, even my first book, my classes because I went had workshops. And then again, I spoke and then spoke, speaking, felt filled my workshops, I created a couple of little books that I published myself and I had, you know, CDs and all those types of things. So people could buy my packages when I went and spoke, but it really was that people wanted something from me and I, I wouldn't jump up and do it, but it was a seed planted inside of me. And then from there, everything just unfolded. So in 2000 I wrote my first book in 2001. It was published and I started on TV because I happened to be in England, where reality TV started. And they were casting for a life coach therapist for a the first life coach show in the world. And they had been casting for nine months and couldn't find anybody. And so my publicist over there was like, would Rhonda Would you like to do a screen test for this, this new series of trying to get off the ground, but it can't find anyone to do it? And I was like, Sure, why not? Because my motto when I first started my business, which is a little dangerous now, but it was a good model for me was I said yes to anything. And because what I discovered is that I said, Yes, probably 80% of the time that people didn't follow up, right. But I was a yes. So again, said yes to the screen test, went and did the screen test. And three weeks later, I was living in London, and you know, the first life coach on TV. So then I did that for two seasons. And then when starting over the first life coach show in America was casting, I was actually the only person in the entire world that had done it. So thank goodness, they saw that and they they you know, they hired me for that show. So I really wanted to be the first life coach on TV the world because I wanted to set the bar for coaching. Because right now, as we all know, everybody can call themselves a life coach. So the bar, the name of coach is very weak, and it doesn't have a lot of gravitas. So I wanted to be the one that really set the bar, and to really say, This is what a life coach should be like, this is what you need to demand from your life coach, the black coach used to be this good or don't coach with that coach. And it's amazing. It's a, you know, as somebody who was going to school back in the early 2000s, it was so unheard of at that time. And coaching has been around forever. But it's the I think the terminology and that it was on the cusp of becoming more mainstream and your TV shows obviously, really impacted that the awareness of coaching. And nowadays I feel like yes, it's like, everybody's a coach, you know, and it doesn't mean there's no standard, right? There's no standard. There's no standard
Don't get me started on that, don't get me started because I will give you I will give you a full year on that. I would
Nicole Holland 10:06
love for us to dive a little bit into how you built the fearless living Institute where you now a credit life coaches as well as many other things that you do to help people.
Rhonda Britten 10:17
Yeah, I think really if you want to go back to you know, 1995 right, I created my first course. And I have good fortune to have a natural ability to create curriculum. It's just, I don't know how I always say God gave it to me because he knew I needed it. So I've just been creating class after class after class, I'm a content, you know, I'm a content slot, you know, and so I can create content at the, you know, at the drop of a hat. And so really, I built the Institute, just like I built built my reputation and built my platform is one step at a time. Like I said, I did private coaching and then private coaching. I needed to meet more people right like private coaching I needed To have influence over more people. So then that's when I started my group classes. And those group classes then created the kind of request for a book. So it really was one step at a time. And then when the internet came, you know, it was like, right, because there's this whole new world because I filled up my workshops, the flyers, and what's so fascinating now I just got off the phone with somebody that I consider business mentor, and he said, it's going back to old school, right? Like it's like, right you mail things. Like I used to mail things all the time, I mail postcards, I mailed letters all the time to potential clients, potential workshop participants, etc, etc. And basically, we're going we're actually coming full circle. The internet is bogging down people's hearts and minds. their phones are stealing away their energy, literally. And so we're going back to old school. So it's fascinating because I remember doing a study, like how do I fill my workshops? And how do I get my private clients? It was flyers. It was flyers, you know, and so now it's like Yeah, I got to start mailing things again. So I think for me, it was really just one thing at a time. And then when I got on TV, obviously, that blew up my coach certification program. And you know, through the years, I've brought in consultants and said, Hey, am I doing this right? And really, it's so fascinating because so many times I've been a consultant in when I'm wanting to make sure that I'm doing a plus work and my intuition and what I think is right, always Trump's what they tell me to do, it just doesn't feel right. So I would say that just like you said a few minutes ago is I really use my intuition. I do and I'm told I always say I'm a god, girl, and God's a neg. So I do what's requested me and do what's needed. And so when I got it on TV, I had my first book published, did two seasons on help me Rhonda. Then I published my second book, then got starting over then published my third book and my fourth book while I was on starting over, and people would say to me, like, I want to be you and I go, Well, wait a minute. I'm writing books at six in the morning, going on to set by eight working all day till 810 staying up writing, so be attentive and make sure you want what I have. Yeah, and
Nicole Holland 13:14
and I think it's the lesson that people need to pull away from this is that you followed your path. And I think when we look externally for the consultants, I mean, I think there's absolutely i mean, as a consultant, I think there's definitely a release for that. Absolutely. However, for folks who are feeling, you know, the resistance of they hire someone and they got that nagging gut thing going this is, this is hard. This is difficult. They don't necessarily agree. It's probably a red flag to say, let's examine if this is the right person or the right path for this particular founder, because just because everybody's doing something doesn't mean it's right for you. So I think what You know, being aware of your own feelings and your gut and your intuition. And trusting yourself, I think that's what I'm hearing from you is really has been your secret to success.
Rhonda Britten 14:14
Well, I also love the word that you just brought in trust, because that's what I was nodding my head going, I was just about to say it's all about trust. And the challenges is that most founders on some level at some point in their career, stop trusting themselves. And you know, my motto is you got to put your blinders on and not look at what anybody else is doing. And then you've got to trust yourself and trust, you know, is eroded because of fear. And if you are looking externally, ie, oh, I need I didn't hit my benchmark this month. Oh, I didn't get you know, I didn't build my database as big as I wanted it. Oh, my God. You know, we actually sometimes believe that we're failing then or that we're doing something wrong, when in fact, it may be a slower build or it might be a tweak and not throwing the baby out with the bathwater. So I find that people just switch strategies instead of saying, Okay, this is my strategy. This works for me and I'm in for the long haul. So I think there's a big difference between short term thinking about your business and long term thinking about your business. You know, this is my life. This is who I am fearless living is Rhonda Britain, Rhonda Britain is fearless living. And I also work my work like I walk the talk, I attempt to be fearless. So what does that mean when I get an intuitive hit? And it does feel hard? I don't let hard stop me. Right I don't let confusion stop me. I don't let the unknown stop me. I don't let I don't know how to do this. Stop me. Right. So I think most people when they hit up against something hard we've been falsely told that something hard means that we're not you know, oh, it's the doors shut. It's hard life should be easy. It's like no, every single thing I've ever done in my life has some level of effort attached some level of breaking the mold Who I think I am breaking the identity of what this should be fearless living should be right. So I've had a lot of different incarnations, quote unquote, a fearless living. But as I've grown, it's grown as I've trusted myself, it's gotten deeper. So you know, I even even lately, even just in the last year, I've recognized that there's a deeper place for me to go. And I've also recognized that, you know, I'm not for the person who wants a quick hit and out, right, I'm really a way of life, like fearless living is a way of life. So I do deep work. I do deep work. And so what does that mean? Okay, well, I may not be the biggest coaching program out there, because the biggest coaching programs don't do deep work, because that's the hard work. Right? Exactly. So, you know, I have, you know, I've like, Oh, I want to be the biggest coaching certification program in the world. It's like, oh, but that actually goes against your values. Not that it can happen. But as long as you're keeping your values Rhonda that you do deep work, period, you do fear. You're the only coaching program in the world that does fear Hello So, you know, you've got to do deep work. Fear is not a light hearted subject. It's not feel the fear and do anyway or false evidence appearing real. If those worked always, then it would work right. Again, they're nice day sayings. But those aren't the magic pills. Those are just mantras that you can use to support yourself. But that's not what fear is. That's not how you get over fear. That's not mastering fear. So I think for me, to build fearless living, I really had to do my own work. And I had to practice trust. And I think when I talked to owners, of founders, you know, business owners founders, that is one thing they asked me all the time they asked me, How do you know the difference Rhonda, between the voice of fear and the voice of your intuition? How do you tell the difference? And you can tell the difference pretty easily. But most people have a hard time distinguishing because they're looking at well, which voice is going to give me the result I want? Which one you know which one do I feel seduced by? Not actually Which one is the one that really is that divine center that really is coming from your intuition, your gut again, God, beloved source, whatever you want to call it, that's something that's higher than us. So bigger than us, right? That can see more than us and see beyond us. I always say that, you know, God's source divine, whatever you wanna call it knew what he was doing with me, because I always think about, like, you know, like my job, like, you know, I think this is my destiny. And so, you know, God's like, oh, Rhonda needs to know how to speak. She need notes needs to know how to run a class. She needs to know how to be on TV, she and again, remember, there was no TV back then with life coaches. So God's like she has all these skills. So what can I have her do when she's driven by fear for those 20 years while she's drinking? And, you know, committing suicide and getting DUIs? Oh, well, I was an actress. You know, I was an actress for many years and learn how to use a camera and you know, learn how to speak and look good. improvin did stand up, etc. So when that dream died for me, and it was a very hard dream to die, I mean, because I had it I had identified with it and I thought this was, you know, like, this is going to save me from my pain like, oh, if I'm an actress, I don't have to go to the DMV anymore. You know, right. If I'm an actress, you know, I'm safe, right? So, when that dream was pulled out from under me, I was devastated. And it wasn't for a few years, that fearless living came to me. And, you know, I always say God knows what he's doing. Because God for you, for you to live your destiny for you to live your true path for you to really build your business in the way you're called to. You will need every single experience you've ever had in your entire life because it's all informing you. I mean, I was a waitress for 20 years and I learned to read tables. How do you think I'm a good coach? Being a waitress was one of the greatest skills I learned in order to read a table as well as improv and stand up and everything else I did. So you know, people throw the baby out with the bathwater people throw out their past experience and that is the last thing you should be doing. Every experience you've ever had is going to help you build your business and help you get where you're supposed to go.
Nicole Holland 20:04
Amazing. And we are over time, I want to be very aware of your schedule. And I think this is a great place to sort of wrap up before we do I just want to remind my listeners that you know, if you are a fascinating founder yourself, which means and this is where fear comes in, and the little negative Nancy voices say, oh, you're not that special. Bullshit, okay? If you have built a mid market company, if you have that idea, and you had that inspiration and you figured out how to do it and get the right people in place, and you have hit that success point, I want to talk to you I want to feature you, I want to share you with others who can be inspired by you and I want to help you get that visibility. So if you are if that's you stop hiding, go on over to the Nicole Holland calm forward slash guest film My application to come on here and chat with me about your founders journey. And, you know, we'll see what we can do. And because you deserve to be seen, you deserve to fulfill you deserve to grow. You deserve to have everything you dream of, and more. And fear is the only thing stopping you from doing that. So,
Rhonda Britten 21:21
and there and this is a choice point, I call it a choice point, Nicole, this is a choice, right? So people say, Oh, I can't I'm not fascinating, just like you said, right? And I'm like, well, that's a choice you're making. That's actually not true. But that's a choice you're believing. So I like to look at life as choices, right? And every day all day long. We're making choices. We're making choices, whether to believe our bad press that we tell ourselves, or we can believe our clients what they're telling us. We can believe our intuition, right? We're constantly making choices. And if you do not believe that you are a choice that makes you victim driven by fear and I use the victim word purposely, because I think nobody wants to be called a victim, especially somebody who's attempting to build a big business, somebody who's in that mid size to wanting to grow. And bottom line is if Nicole's words got you at all, like goose, pimply, then it's for you. And if you hear the voice that says, Not me, that's the lie that you're choosing to believe because fear is very, very good at lying to you. And it's insidious, and it's invisible and it wants to keep you exactly where you are and never grow. So instead of listening to fear, take the choice. And if you got goose pimply when Nicole was talking, get on over there and be a guest. Yes, because
Nicole Holland 22:43
yes, you deserve it. So comment apply at the Nicole holland.com forward slash guest. And before we roll out of here, Rhonda, this has been amazing. I love you so much, and it's always such a pleasure. How can my listeners connect with you Get more support directly from you. And any final words of wisdom you'd like to share with us?
Rhonda Britten 23:06
I would I want to share one thing and if you take nothing else from our talk today, I want you to hear this. There's nothing wrong with you. There's nothing wrong with you. You're not stupid. You're not lazy. You're not weak. You're not selfish. You're not mean you're not whatever you tell yourself. You're not not good enough, right? That's all lies, you are absolutely enough. And any conversation besides that is fear. So you are absolutely have everything you need to succeed to the level that you'd like. And you are living your destiny right now. If you're listening to this message in your founder, you are living your destiny. And your job is to slice fear away from you to let shed that fear so that you can start shining and expanding more and more and more. So there's nothing wrong with you. It's just fear. So now how to find me go to fearless living the.org fearless living that.org and you're going to see options on classes and workshops. You can get to a live workshop working with me directly you are going to be in heaven. And if you can't get away from home, great then do it online and you get videos and you get to hear my voice and you get to see me so you get to work with me directly in that way. So go over to fearless living.org and do something don't think about it. Do something make a choice. Wow. I hope you enjoyed today's episode as much as I did
Nicole Holland 24:26
for show notes links to resources discussed to continue the conversation with Rhonda a transcript of this episode and much more. Visit fascinating founders.com until next time, remember that successful people surround themselves with successful people. This is Nicole Holland, signing off.
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