Kendall SummerHawk is the creative founder of the #1 business & money certified coach training school.
Kendall equips and empowers ambitious, passionate women with coaching skills and Done for You coaching content that makes it easy to create a highly profitable coaching business plus enjoy significant time freedom in your life.
Kendall’s business has earned her 9 Stevie awards including Mentor of the Year and Women Helping Women.
Kendall works from home in Arizona, enjoying lots of time riding dressage with her beautiful Spanish horses, and spending time with her husband and business partner, Richard.
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Nicole Holland 0:06
Hey there conscious creator, I'm your host Nicole Holland. Thanks for joining me for another episode where we're exploring how to do life more on your own terms through entrepreneurship and alignment. I believe that each and every one of us has the unlimited ability to create and experience a life full of passion, joy and abundance. Through this podcast, it's my intention that you will find inspiration to support you in stepping up and into your bigger vision. The Nicole Holland show is brought to you in part by Meaningful Mentorship, my dynamic experiential program for 30 to 50 something entrepreneurs who are ready to leave their current status quo behind and consciously create a more meaningful, fulfilling and Purpose Driven Life for themselves and their loved ones. To learn more visit MeaningfulMentorship.com. Please be mindful that this podcast is marked E for explicit because from time to time, we may use language or discuss topics that are not intended for little ears. And now, let's dive in to today's episode.
Hello Hello Welcome back to the show Nicole Holland here with a special guest today Kendall summer Hawk. I'm super super excited to have her with us. She is the creative founder of the number one business and money certified coach training school. She equips and empowers ambitious passionate women with coaching skills and done for you coaching content that makes it easy to create a highly profitable coaching business. Plus, enjoy significant time freedom in your life. handles business has earned her nine Stevie awards including mentor of the year and women helping women handle works from home in Arizona. Enjoying lots of writing message with our beautiful Spanish horses and spending time with her husband and business partner, Richard Engel. Thanks so much for joining me today.
Kendall SummerHawk 2:09
I'm thrilled. Yeah. thrilled to be here.
Nicole Holland 2:11
Yay. About time. So we have, you know, I took a break from the podcast and I'm excited to revive it now. And there is nobody better that I can have here than you.
Kendall SummerHawk 2:27
Nicole Holland 2:28
Yeah. So let's talk a little bit about before we dive in, what are you can you tell us more about what you're doing today so you've had this business for quite a number of years are very well known in the space your, your work is brilliant. I'd love to know. Number one, if you can share a little bit about what that looks like in a normal day to day situation. And then if we can pivot into talking about how, if at all, your business has been affected and changed due to To COVID and all the other things that are happening in 2020 that have have the world kind of on edge right now.
Kendall SummerHawk 3:08
Sure. Okay. So that was like a three part question there. And
so what it looks like day to day is we are really solely focused on our certification programs and primarily our money breakthrough business coach certification training. And when I say solely focused, it's in really showing up fully to serve our clients. I started a Facebook group a little less than a year ago, where as of today have about, I think it's 46 4700 people in it. So we grow, grew by about 100 people a week in that right now. So I show up on video every week there and so really, it's I would say the entire focus of the business is on showing up being very visible and really being of service, you know, really serving us, you know, I've always given great content, but really honing in on what it takes to be successful and to Today's coaching space, we do focus and specialize on helping people, Coach women entrepreneurs. And and I absolutely, you know, I've been in business 20 years with that focus myself. We've been certifying people for 11 years, this is our 11th year I'm counting right? And so I just I absolutely adore, I adore coaching. I'm obsessed with it. I am obsessed with teaching people how to be amazing money breakthrough business coaches, and helping you know, our whole company's mission is to empower women's financial independence through coaching. So it's really all about your um, your money girl, I'm the girl that you come to, to learn how to make money, and to learn how to create those money breakers for yourself. So everything is focused on that. And I think that, you know, a couple things to answer your question. We were already on this trajectory of getting even more honed in on what we teach and talk about because I can talk you know, I've been in business for 20 years, so I can talk about Internet Marketing, I can talk about pricing, I can talk about client acquisition, I can talk about all kinds of things speaking from the stage, but you know what we've really honed in on the core pieces that I love most, which are sales skills, pricing, anything to do with money right out and how to actually be masterful in your coaching and how to create coaching offers and packages that will sell that will be irresistible to people and I think that we've, we've really hit on something because those are areas that are are parentally. uncomfortable for a lot of women. They're, you know, it's not like one and done, they learn something and they master it. And the timing is really fortuitous. Because since the pandemic and since we've had the righteous riots happening. One of the things that I've really noticed that's that's definitely very different since March. Is that women, specifically, it's it's like, there's no time tolerance for fluff. What I'm seeing is that women are really hyper focused on doing meaningful work and investing in programs and with coaches who offer who are meaningful who do that soul level work, it's like they they have there's no more tolerance for the fluff or the or just the, I don't know, the shallow or the whatever everything needs to be meaningful. And that suits me because I'm a person who likes to go really deep with their coaching and deep with my training so it works really, really well for me
Nicole Holland 6:28
and with that, you know, you mentioned focus you're solely focused and in your, in your the women who are coming to you are becoming more and more so even that they probably already were before because they resonated with your style and with your depth. Can you share some of the ways that you personally over the years have supported yourself, your business and now also with your clients in keeping focused when distractions externally become really loud and heavy, as well as sometimes I think Something that most people I've spoken with fall into especially creatives, visionaries, is having so many ideas. And straying away from the thing that's really going to be moving the needle and supporting them the most. It's sometimes challenging for that. So can you share some of those strategies tips that you've used
Kendall SummerHawk 7:23
for I think for myself, what I do is it's gonna This is what everything I'm going to say is going to sound really basic but the thing is, what makes it not basic is that I actually do it. So I am I always prioritize my riding with my horses in the morning and part of it is I have to I live in Arizona like today it's literally 109 degrees out today. So it's always prioritizing that horse time in the morning so for me, that's the self care time and I hear girls say, Oh, you know, we want to journal and we want to do this and we didn't want to do the other thing in the morning and that's awesome. If that works for you. For me. I need to get out of bed, brush my teeth, put on sunscreen. And get outside the forces because it's really freaking hot. And so that keeps me extremely well grounded. And it's and it is physical. It's exercise. So I'm breathing, I get so many good ideas out there in the arena writing massage on my Spanish horses. And then, so there's that piece of it. I think having what also keeps me kind of stabilized and grounded. And I'll get into the idea thing in just a second. Because I'm a hyper, hyper creative person, like just hyper creative, prolific, all kinds of bazillion ideas. I could, it would take me three lifetimes to implement everything that I want to create, right? So I think that it's staying grounded is really important. So I do I adhere to a schedule. I'm a big fan of batching. And it's an interesting dynamic to be adhering and discipline to a schedule, but not so that so much that I feel constrained by it. But what I find is that creativity can work on a clock. And so there's two things that I do that really help with keeping grounded in and mentally feeling fresh and happy every day, along with
working with creativity is that, you know, like there are days like for example, I teach a class every week on Tuesdays called money class inside my free Facebook group, the tribe of courageous coaches. So I have a very particular day every week where I create the title, create the description and do the outline for next week's class. And it's like clockwork, I have to do it on the same day, every week. So in what happens when you so that's what I mean by batching. And when you do things like that is highly creative person, it starts to train your brain like my brain knows, by Thursday morning, I need to be really creative towards that particular project. Right. So it'll end up taking me 30 minutes to do that whole piece, as opposed to a lot longer of a timeframe. So I think that's a really important part of, of working with creativity. Is is having a schedule That you that you that works for you. I know, late afternoons are the best time for me to do a lot of creative work. I'm not that creative in the morning in the morning, I want to get things done, I just want to catch it and get it off my to do list in the afternoon is Marvel creative space. And so you have to know yourself. And so that's what I do a lot. In terms of all the ideas, you know, I write them down, I have a list that's not in my to do list. It's not in my active list, because if I look at it every day, I'll go insane. So I write ideas down. And periodically, like every month or so I go through it and I say okay, what, you know, what are these? I'm not that great at categorizing, categorizing the ideas I wish I was, but but when I look at it and say, Okay, what are the projects that I have coming up over the next 60 to 90 days? And I ask very specific questions. I don't say what can I get done? Because I find that type of question will create overwhelm, and it won't help a person prioritize. So I asked questions like what's what's going to Always what's going to be best service to my clients, my clients coming into certification training, they come into our program to get the done for you content that we offer. That's what makes us extremely, you know, unique, totally one of a kind. But then we're also helping helping them build their business. So I think, Okay, what am I? What am I hearing from people? I'm always listening. That's where I get all the ideas from, for the most part. Some of them are just divinely downloaded. But so every month or two, I look and say, okay, what's going to move the needle for my clients? What's happening right now in the market in the world? What am I hearing from them where they are are asking me how do I do this? How do I do that? Somebody asked me something twice. You know, two different people ask the same question. I know that's something that I'm going to need to teach and, and what's going to move the needle for me in my business, you know what's in and really putting blinders on? To stay focused, I can't do all the things I'm not cross on social media right now. But in order to do that, I need to hire So now I third space this summer for the next month or so to onboard a couple of new people onto our team. So it's just looking ahead and seeing what am I going to need to make that happen and starting to prioritize it and and I think it's not easy but I think that the biggest issue is the day to day bumping up and becoming like our whole world, right? day to day can so easily seem like it's all important. And I'm I'm pretty good at saying no, day to day is just day to day the to do list will always be there and and say Nope, I'm going to stay focused on my bigger goals. And breaking those down into is to what I'm doing today, even in a micro level. Is it in service to my bigger my bigger income goal? Is it in service to where I want to be with showing up for my clients?
Nicole Holland 12:48
I've got a couple questions here. So I'm feeling like I should be asking this. One is can you share your why so why is what matters important? And how do you stay? How do you keep that Northstar where it belongs?
Kendall SummerHawk 13:05
Yeah. It's a great question. It's funny years ago, I had had some NLP training and I met one of the there was like an original gaggle of people that were involved in creating the creation of NLP. And one of and I know most of them. And so one of them was writing a book on how to how he called me one day, and he's His name is David Gordon. And he said, You know, I'm writing a new book, another book on modeling. And I want to know, if you know, of somebody who can recommend who is amazing at creating and sustaining passion. And I said, Really, David, you're asking me to recommend you're talking to her right now. And he said, You're right. So he modeled me for this book. And and, and because of that, I learned how I work with that. So I love your question. So the North Star and then how I how I sustained it on a day to day basis because I'm like, I am so fired. up and more in love with my business today than I've ever been. I mean, every day is like more and more and more. So my Northstar is helping women make money. I mean, that's what it's all about. I am fierce in my belief and in my conviction that as more women have the power of the purse as more women have more money available to them, many of the world's problems in it worldwide and certainly in our country will start to become taken care of in whatever ways that are appropriate. But so I am really about women making more money Plus, it breaks my heart to see women making decisions that don't serve them, because they don't have money. And I have been in that place a long time ago. And it's not fun to stay in jobs with, you know, abusive bosses or to stay with boyfriends that weren't the right person, you know, just to stay in or to live in places that were not safe, appropriate places to live. So, you know, I really remember what that was like. It's not how I grew up, but it was what happened for me in my 20s and 30s. was in my 20s. And so so that's I'm really fierce about getting money into women's hands. So that's my whole thing. I am an absolute obsessed person about entrepreneurship because that's where the sky's the limit for us women. My mom who works with me in my business always taught us as kids. She said, you do. She said, you need to work for yourself, be creative and do something that's portable. So she always taught us that, and, and coaching is it and I'm obsessed with coaching. I think coaching is like one of the most intimate relationships we can ever had is between coach and client, whether it's one on one or in a group. I think that coaching is an incredible, just an incredible opportunity for women to have no ceiling on what they can make money wise and to make an incredible impact for other people and to feel incredibly fulfilled. So that's, you know, like, that's my focus. How do what do I do every day? Data keep that Northstar, I just talk about it like I'm talking about it with you, I talk about it with my team, I talk about it with myself, I'm always like, Okay, how can I help women make more money? How can I help my clients make more money? How can I get them to their money goals faster. So it's just I stay in that conversation actively with myself. And it's fun and exciting. So that's how you do it. That's the secret to creating and maintaining passion is all the little things, all the little stuff like you and I, before we came on here, we were having some tech challenges, and I could have gotten defeated or upset or frustrated or whatever, but instead it's like, okay, figuring this out is part of how I get my message across. So so every little thing you do, you remember why you're doing it and then everything is a joy that you're doing in your business big and small.
Nicole Holland 16:46
I love that. All of that. And I think it's something that really is is so important for us, always, but especially now because we have so many different messages that are coming Coming from fear and anger, and it's everywhere. And I feel like the ability to have the awareness of what's going on for you, and any given time and to appreciate the opportunity. I've been just reflecting on that myself and last days and actually was talking to my aunt about it yesterday, like, what a blessing each of these quotes struggles are, because when we come from that space of how can this this, this is happening right now and I can fixate on the problem or I can appreciate the opportunity to get creative or to be patient or to whatever the case may be. Get through this experience, because it's always all in my belief always. For us, never to us, even if it sometimes feels like that. It's always for us and for the improvement of our situation in our ability and our industry. A ceiling like it, it helps to push that ceiling up and up and up until it just bursts.
Kendall SummerHawk 18:05
Yeah. And there's, you know, I think that this is going to sound a little trite and I don't mean it that way at all. I truly believe there's a gift in everything. It's like yesterday was a really tough day. I had a lot of things happen yesterday, I had tears yesterday, I had amazing things happen. It was, it was a tumultuous day. And, and, and every at every moment of it, I was thinking, this is extraordinary. This is extraordinary that I get to experience this, what a gift, what a gift and some of the challenges, you know, and it's not just what's the learning or the lesson because I hate that. It's like, oh, there's a lesson there. It's like, I don't want a lesson. But I can look at it, I can look to find the gift and it has to be sincere, you know, you have to really find it, find that silver lining. And I'm just habituated now to looking for it. And when I do that, it just shifts the energy incredibly, and solutions start popping up things start shifting things start changing for the positive
Nicole Holland 19:00
Lee, would you mind sharing one example of something that happened like that, that you were able to because as you're talking, I'm like, last night I just literally said, Thank God This happened and oh my gosh, I'm so excited. I'm so happy this happened. And this happened. Because if none of those things happened, it is like you said i'd totally agree it's not Oh, let's take a lesson away. It's being in the moment completely and going if that hadn't have happened, I would not be doing this right now. I wouldn't have had this experience I wouldn't have this thing coming in. That is something I've been wanting and hoping for an intentionally asking for but I haven't been looking for I don't know if that makes any sense.
Kendall SummerHawk 19:42
So something recently I'll talk about what's going on with blacklivesmatter. So um, it's was just very briefly here. Since this all started a couple of weeks ago as of today with us doing this, this filming here today. I'm deeply disturbing for me for lots of different reasons. And I stayed quiet about it for about a week, week and a half. Because I wasn't sure how I wasn't sure what I how I needed to come forward. I knew I needed to come forward because I'm a leader in this space. And I knew I couldn't come forward with my tears and my upset because it's not about me, I'm not back. It's not about me, and I'm not going to make it about that's just not what I was going to do at all. And I had so I took a little bit of time and I was processing and talking to my mom and and doing some different things to find my place of authenticity and strength. And I had a
someone in my community, reach out to me via email and sent me a beautiful email, a woman of color black woman, and her email was so beautifully written and my team sent it to me just a couple days ago, I got it it. I thought it was so beautifully written, I was so touched that she had the courage to reach out to me that she expressed her thoughts and feelings to me in the way that she did total ownership and saying, We need you to speak. And there was something about it within just a split second. It's like, it was such a catalyst. Like I knew exactly what I what I could say, that was authentic, cuz I'm not gonna speak if it's not authentic, and I've seen and I've seen some of the responses of people in the coaching space and thinking that's just I'm not responding that way. You know, it's not good enough. It's just not good enough. And I you know, that might offend some people, but it just not good enough. And, and it felt like it was to them centric. When this isn't about us white girls, it's just not. And so but when my the person in my community sent that email to me, and I just it just snapped me into my truth. And I had to teach a class and I taught my class and I actually broke down and cried my class. And my women of all women of color and particularly the black women in my class, were so appreciative of me speaking to them candidly, and their Gotha class wrote a post that I posted on and wrote an email to my list and it was my truth and it had the fierceness that was so important to me to come through and and that and but the other thing that I also did right away as soon as I got that in the mic and said I you know thank you and would you be willing to talk to me so we had a conversation yesterday beautiful conversations so amazing and just shared experiences and shifts we just shared and I listened to her and I asked her some questions and and she listened to a little bit to why this this topic has his purse personally so relevant permeate, there's an which I'm not gonna go into here today, but very personally relevant. put it that way. And, and so I look at that and go, what I'm grateful that I waited. I'm grateful that she sent that email. I'm grateful that I, you know, and I just thanked her so much. And I thanked her publicly today on the post as well. And so that that's an example and finally was able to sleep last night halfway decently despite all that's been that's been going on. And I think that's a really important point, especially as, you know, as women who are in positions of leadership and And for me personally to be a person of influence. I know I'm a person of influence of this space. And and I already was able to start using them influence several days ago being interviewed for to be part of a panel, and I told the panel host, I'm all in I love what your panels about. It's great. Now, let me ask you a question. Do you have any black women on this panel? Because if you don't, I'm not part of it. I won't do it. And I said it just super directly like that. And she was she's like, I got y'all ready. Yes, I've done these panels. Before and I'm looking for more women of color and specifically black women. Do you have people you can recommend? I said, Yes, I've got tours, I've recommended two or three people already for her to connect with. So, you know, it's like being willing to have the courage to to have those. It's not even difficult conversations for me. But what it is, is brave moments, I would say they're really about brave moments. And then once you're brave, though, the conversation takes care of itself. Beautiful. I love that. So that's an example.
Nicole Holland 24:32
That is an example. And I really appreciate it. I think sometimes it's when we, as leaders have conversations, especially on podcasts, you know, where there's this this area of expertise and so on, people do turn to the people they're listening to and say, hey, what, what, what does she think about this? What does he think about this? What are their tips? What are their whatever? And sometimes, I think the curse of the expert is that we speak in a place that Where we assume is not the right word. I'm not sure what the right word is right now. But we come from a space of having a community that's used to our philosophy that's used to our language that's already indoctrinated, if you will. And so sometimes when we get out there, and we're conversing and interacting with people who are not used to us and don't already know us, and they're coming from a completely different perspective, but are curious, sometimes. I think it's important to really break down and give examples because it allows people to open their minds and see see different perspectives and different opportunities, through experiences of others,
Kendall SummerHawk 25:47
the stories and to show a briefly, you know, it is about showing there's a reason why my facebook group is called the tribe of courageous coaches. And a part of that is my coaching method I teach is trademarked it's the craziest Coaching method. But I am a woman of courage I am in doesn't mean I go around. Oh yeah, no big deal. It's like, well, I'm a person who has a lot of anxiety. I have a lot of I work with horses every day they terrify me. And yet I can't stop writing. I adore them and love them, you know, but they remind me of my fragility every single day because they're really big and they're thousand pounds of white animal. And so, it's, so I'm reminded and humbled every day that we have to show up bravely, we have to show up authentically, but what I mean by authentically is we have to show up in alignment and again, I learned it from the horses. In fact, I was in ink magazine of the business magazine, not the tattoo magazine, but I NC. I had people somebody said I said I was in ink magazine. They're like, you have tattoos like no, it's not I nk. See, I have no tattoos anyway, and they interviewed me and had a lifestyle piece with me in the horses couple years ago. And I said they keep me humble. They keep me on They keep me in my leadership because horses you're up for vote as leader every single day just because you're a leader yesterday doesn't mean your leader today or even an hour from now. So they keep me on my game. And so I've learned that authentic means being in alignment and sometimes and it's hard for me because I'm not a patient person. I am a go go girl. And so like this last week and a half to have been quiet is really tough. But I knew if I spoke prematurely, I would. It's not that I would say something I would regret it's not that but it's that I would come from a place that isn't that isn't as authentic and as vulnerable as I wanted to come from and I really wanted to come from the strength of my conviction about this particular topic. No, I so appreciate that. So I yeah, so I think as leaders we have to and and you know you don't have to wait to be a leader to be a leader. You're a leader. You have been a leader since I was a little girl and got into trouble in school for it all the time teacher saying just mind Your Own Business in your own seat, do your own work, it's like I did my work and I'm bored and I want to help other people. Because I'm a very, very helping person helping is a huge thing for me. So I think that you become a leader by being a leader every day and you keep looking for ways to be a leader and how you work with your first client how you work with your 10th or your hundredth or thousands of clients. It doesn't matter how you show up in a podcast interview it all of it you look to be a leader and stand in your strength and own your power without apology apology and and and and have compassion for that viewer or that listener that. So it's an interesting dynamic of for me personally of meeting somebody where they are but also elevating them to where I know they can be. And that's what I'm always striving for meeting where they are and elevating them to where I know that can be
Nicole Holland 28:50
such a guiding principle in coaching too, right. Love it is oh Kendall, the time has flown and before we say goodbye I know, right? It's like, I feel the same way. And I just looked down and I'm like, oh, before I let you go, I would love for you to share what you'd like my listeners who resonate to do in order to take a next step with you and also any final words of wisdom that you'd like to leave us with.
Kendall SummerHawk 29:16
Sure. Um, so as far as the next step, you can definitely join me in the tribe of courageous coaches and I to get there, it's it's if you go to my website, it's easiest. So you can go to Kendall summer hawk.com, forward slash tribe, and that will redirect you to the proper place on Facebook and and join me in the tribe we give a lot of fabulous content. I mean, I'm a content creation machine. And I it's like very practical, very step by step and there's always that soul component to it. That's who I am. Somebody once said that I have wings and roots at the same time. It's like, Oh, yeah, that's me. As far as what I want to leave words of wisdom for your listeners, I would say particularly for your, for your women, listeners, that when you put here's one of my beliefs, that when we prioritize making money, it's not make it's not about making it all about the money which triggers all kinds of yucky stuff for people. But when we prioritize making money, and use it, I always say making fabulous money as part of our spiritual path. So when you prioritize making money, you're going to have to change you're going to have to learn all kinds of things. But as you do so, the the journey oh my god journey is so worth it. Because you become who you're supposed to be. You become this empowered woman. You you make money, which is great, and you're making money because you're changing people's lives. And then you become a woman of wealth from the inside out. And we when women have more money, you know, there's only so many shoes people can buy. For me, it's buying horses, but when women have money, they start to do amazing things with it. And I know for all of our female listeners, that's what we want. That's our way of giving and making a difference in the world and really having a legacy that we that we create and leave behind us. So focus on making money and let that let that take you forward and pull you forward and be be brave to meet all the challenges that it presents you as well.
Nicole Holland 31:19
Wonderful, thank you so much for being with us.
And there you have it. Thanks again for tuning in, I realized there are about a million other things that you could have been doing over the past hour. And the fact that you chose to spend it listening to this podcast means the world to me. I would love to know your biggest takeaway from today's episode, so feel free to send it on social tagging me @TheNicoleHolland on Facebook or Instagram, or send me a message from my website, TheNicoleHolland.com. You'll also find show notes with the transcript from this and all other past and future podcast episodes on the website. And that URL one more time is TheNicoleHolland.com. If you'd like to take the things that you've been learning to the next level in your life, check out my meaningful mentorship experience options at MeaningfulMentorship.com To discover opportunities that will support you in embracing life more on your own terms, thanks to my podcasting goldmine team for the production of today's episode, and a special shout out to Effy Ceruti for composing the intro and outro music for this season. If you're looking for custom composed music for your own podcast, or any other aspect of strategy, design, production or promotion for your existing or new podcast, or if you'd like to incorporate strategic podcasts and guesting into your marketing plan, the podcasting goldmine team can help give us a ring at 218-GET-SEEN or contact me through the website for a custom quote. Coming up on the podcast you'll be meeting more incredible thought leaders and normal people living extraordinary lives because they've decided to consciously create the life of their dreams. Until next time, this is Nicole Holland signing off.