Nic is an extraordinarily talented individual who loves to look forward, strategize, learn, teach, connect, and develop relationships. His role is in developing and investing in win-win relationships between Mastery Mode, its prospects, clients, and partners. With his experience in both offline and online businesses, he loves to share the core principles that make himself and our team successful. He does this from a unique point of view and delivers content that you can apply today to make your business better.
Key Takeaways From Our Conversation
Sometimes it is necessary to sacrifice the comforts of everyday life, in order to see the world from a new perspective.
Through the process of educating yourself, you are able to apply the things that you learn towards helping other people.
It is important to remain in the mindset of being forever curious about the world around you and the problems that have yet to be given solutions.
By establishing yourself as a connector you become a resource for information beyond your area of expertise.
Recognizing the solutions that currently exist and connecting those people with your clients will help you expand your network.
If the solution already exists, there is no need to recreate it.
However, if it doesn’t exist yet, as a connector you should work to find a solution so others can benefit from it.
It’s important to honour who you are without trying to fit into the success strategy others have laid out.
The more you can do your own thing successfully, the more opportunities you will have to align yourself with other disruptors who are not following the status quo.
Instead of following traditional marketing theory, it’s more important to practice the science of hindsight.
Constantly review the successes you experienced previously and utilize your existing networks to launch your next idea forward.
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Get in touch with Nic Peterson
Resources · Transcript · Tell YOUR Story
Nicole Holland 0:00
Hey there. Welcome back to season one, Episode Five of fascinating founders. I'm your host, Nicole Holland and I'm thrilled to be your guide as we dive in and uncover the stories that came before the success of some of the world's most fascinating founders. hailing from a multitude of industries and socio economic starts, you're going to learn what's me these fascinating men and women realise their dreams from an inspired idea to millions in revenue disrupting, innovating and impacting humanity for the better. You never know what's going to come up in our casual conversations. So get your notebooks ready cosy up with a great Cup of Joe and join us as I dive in to learn how these inspiring individuals have figured out how to thrive in a time where most people give up on their dreams. My guest today is Nic Peterson. He's an extraordinarily talented individual who look forward strategize, learn, teach, connect and develop relationships a man after my own heart his role is developing and investing in Win, win win. Relationships between mastery mode, its prospects, clients and partners with his experience in both offline and online business. He loves to share the core principles that make himself and his team successful. He does this from a unique point of view and delivers content that you can apply today to make your business better.
Nicole Holland 1:20
Nic, welcome to the show.
Nic Peterson 1:25
Thank you. I'm excited to be here. I'm not sure I'm terribly fascinating. But looking forward to the conversation.
Nicole Holland 1:27
Yeah, for sure. And we can only scratch the surface, unfortunately, in the short time we have together, but I think there's so many fascinating facets to you and to your history. We'll have to have you back over on the Nicole Hollen show, probably in the new year, so we can spend a little more time with that. But what I'd love to start out with is back before your very first business, how did you know that entrepreneurship was your calling?
Nic Peterson 1:53
I didn't. That's the most surprising answer, I think cuz that's a pretty common question. I never said Say I'm going to be an entrepreneur, I set out to say I have this ever every single business that I've had at this point has been, okay, somebody has to have an answer to this problem, right? And I'm going to find it because I want to solve it, I want to be happy. And this is my, this is the thing. This is a thorn in my side right now. And I did some sort of process of learning, I travelled a lot, I spent a lot of my life homeless, some of it, you know, circumstance and some of it, it became a conscious choice at some point to say, hey, look, I'm in order to go travel the world and really get this education. I have to, you know, like, I can't afford a place to live if I'm gonna travel this much. But it was a process of trying to educate myself, and then apply the things that I learned. And when you do that, you learn really cool stuff. And then just almost happy accidents. People say, hey, you solve this problem. I have the same problem. Can you help me And that that's how it's been really since before I had my first business to now, I either say yes, here's that this person can help you. And I refer out, which is why people know me as a connector. If it already exists, I'm not going to recreate it. It's I don't want that responsibility, to be honest. But if it doesn't exist, I do feel a moral responsibility to create it so that other people can solve the same problem. And that's been 15 years, 14 years of that.
Nicole Holland 3:29
Awesome. So what was your first venture business venture? Once you realise there was a problem that others were having that you could solve? And you decided to monetize it? What did what was that one?
Nic Peterson 3:40
The very first thing was I had some body dysmorphia when I was 16. A girl broke up with me because I was lighter than her. And it seemed like the most important is when you know you're 16 like, the most important thing the world so that's never gonna happen again. I'm gonna learn how to just get so strong and build so much muscle that it will never happen again. Right? And I just spent years really like going down forums. And then you see these recurring names of like, world class experts, personal trainers, is that so then I set my sights on going to spend time with them. I go to New Jersey, Jacksonville, Florida, like I'm gonna spend time with these people. And what happened is I got a little bit stronger, I look a little bit better, a little more confident. And I'm a I'm a student, like I'm hopelessly curious, and I feel like I never really have the answer. And I'm just searching for more insight, right. So what happened is I realised I cannot afford college, nor was I a great student. So I already have like a poor college record. However, when I talk about exercise, doctors, lawyers, entrepreneurs, venture capitalists, they listen and they spend an hour with me or more, and not only does not cost me money, but they're paying me money. So personal training. I started at a gym personal training and I have no interest Personal Training, but it's kind of my backdoor into these connections and education. And that gym shut down. Big, big scandal that gym shut down. And the whole town said, Hey, I was gonna go, I don't know what I'm going to do. And I was going to go, I'm just gonna leave and figure out what I want to do next and a large part of that town, probably 40-50 families said, Hey, if we find you a space, like, we don't want you, we're so close with your family. You're so good with our kids, or you're close to our family, will you? Will you just do your own gym? And they went and found me a space. And I said, Oh, okay. And that was my first that was my first business that I owned on my own. But again, it just came through a desire to learn and recognising Wait a minute, I got a backdoor here to talk to really smart people. And I spent the next you know, however many years saying, Okay, I'm serving these people. The next the next problem I had to solve was, how do I make money, like a lot of it and that's what I spent from age 21 years when I opened the first gym, and I was 26 when I sold it. So spend about five years doing that. That was my first first company that I owned. And that got it got to about a million a year, which was great for having no idea what in the world I was doing.
Nicole Holland 6:15
Awesome. And so then from there, what was the next what was the next thing? So you recognise while you were there, you wanted to make a lot of money. And if you want to touch on why I think you were doing a lot of really neat stuff at the time. So maybe your philosophy on that, but what was that next evolution, that next thing when you shut the gym down that you decided to take on?
Nic Peterson 6:40
While I had the gym? Again, the student in me, I met a kid who was 20 at the time, and he said I'm gonna get my PhD in metabolic chemistry. By the time I'm 23. I mean, he's like once a generation thinker, and I just became obsessed with like, being friends with this person because you He's brilliant. And I said, How can I work closer with you? He was in Arizona, I was in Florida. And he said, Well, I think there's a better way to do this whole nutrition thing. And I'm gonna become a doctor, I'm going to use it to help a lot of people. I said, cool. Try it on me. I will do exactly what you told me to do. And he did. And what happened is my body started changing. And I have a gym with like, the whole town is members, and they see that my body's changing. And they're like, what are you doing? And I'm also like, eating ice cream and bagels and like having fun. And so there's a huge pattern interrupt, right? And they're like, what are you doing? I told them will. Dr. Trevor cashy is teaching me this. So for like six months, they heard about this guy, I don't think they believe that he existed. And then he came down and did a seminar and blew everybody away. And like a week later, he moved to Florida and moved into my house. And he said, You're the only person that understands what I'm saying but can also break it down and like make it palatable and articulate it to other people in a way that actually changed. their behaviour so like if you can help me make money with this, then I will just live with you and teach you anything you want. And that was the next venture we did we actually opened a nutrition company while I while I had the gym and so that that was where the skill building a brick and mortar supernatural to me I'm a connector you know I love to connect with people's families I wasn't close with mine so it was really natural. The nutrition company was a different animal because it was remote. And so as I leveraged myself out of the gym, we're trying to reduce attrition and I feel this obligation to make a tonne of money because this dude move his whole life to end his PhD to Florida. I got into a lot of coaching programmes how to run paid traffic how to build an online this how to build online that and to me, marketers and salespeople are so good at marketing and sales they sold me the dream. One of the reasons I sold the gym was to chase this shiny new internet marketing object right. And I've I frankly i'd floundered around miserably for a while because direct response advertising is not aligned with my unique disposition. So I spent had built this great gym, then try this nutrition company and was failing miserably. But about a year and a half, really just try to explore Why can I not make this work was the first thing a fluke. And so that was really, I spent a year and a half, two years, my next venture was figuring out how to build something remote, that doesn't have this the benefit, there's a huge benefit in brick and mortar. There's this geo component, right? It like word of mouth travels really fast in small town. And so that was the next thing was a nutrition company floundered miserably. And I finally said, You know what, this isn't working. I know that the internet marketers have it all figured out, but it's not working. I'm just gonna do it the way I know how to do it. And we took off immediately. And that that's really when I started making like, way more money than I ever imagined that I would make. So that's pretty cool.
Nicole Holland 9:55
I love that. I think it's so important that we honour who we are experienced similar stuff in the last years or the first few years of my business, I should say, especially where I was doing the same thing. You know, getting the programmes, hiring the mentors during the masterminds and trying to make myself fit into their success strategy or whatever. That's a big part of why I have the podcast fascinating founders because it's like, I think once we go through, trying to do it their way, also, at the same time striving for self awareness and development, personal development. It's like, wait a minute, the more I can do me, the more we can do our own thing. The more success we have, the more people we get aligned with who are also disruptors who are also doing their own thing and not following the status quo. And they're softer and quieter and kind of more behind the scenes and having an impactful presence on the world. And I think more people like you need to be acknowledged and known about and shared. And your philosophy is is amazing. Can you speak to that a little bit? Like how when you started doing your own thing differently than the big marketers were telling you how that shift happened rather, like it wasn't just overnight all the sudden or like, what were some of those awarenesses that you came to
Nic Peterson 11:26
There there's there's something to be said. And for what I call the science of hindsight, which is in theory, all this stuff is supposed to happen if I do XYZ It was a process of first and you know what, it was all it was almost like I give up and then which means I'm just going to do go through the motions, you know, just be myself like it's, it's all doomed anyway. Then we started making money. And now this is where this is what I talk to people about all the time. A lot of us especially repeat achievers, visionaries are Probably the biggest culprits, we do a thing and it works. And we're like, cool, that thing worked and then go find the next thing. And what the science of hindsight does is, instead of like trying to forecast the next thing that's going to work, let's go back and look at the stuff like let's, let's look at our best client that we have right now. All right, it's this person. Where'd they come from? Well, I met them. This is a real story. By the way, I met them at Einsteins, I was sitting at Einsteins having a bagel. And they were like, how do you have a bagel? And look like that? Right? So what we did and if you go to my Facebook and stuff you can see it's really cool. I said, I said, Brandon, who is my assistant said, No more phone calls with me. No more meetings with me. If somebody wants to talk to you, I'm at Einsteins, every Sunday from nine to noon, we started having lines out the door and they asked us to park across the street at the Publix. But that's the size of hindsight instead of going Oh, that works. That's cool. Now let me build a funnel. You say wait a minute, that works. Can we build a system around this thing? So That's, that's really what it looks like is is kind of being yourself. And then every night, whether it be weekly, monthly, daily, quarterly reflecting on, alright, what's going well, and then try to trace that back to like, wait a minute. For example, I'll give you a real world example right now, we look back and say, Wow, the first touch with these three clients who are best clients came when they heard me on someone else's podcast. So instead of building a funnel, right now, it stands to reason that bandwidth is better used based on the evidence at hand in trying to book more podcasts, and now here I am, right. So that's, that's really the process. It's just like, instead of operating from theory, and like I get it, marketers are compelling. They sell a great dream, operating off of evidence, real world evidence. When I do this, people come into my facebook group and buy stuff. I don't care how there's a book called Blue fishing. I don't know if you've read it, but
Nicole Holland 13:57
Nic Peterson 13:59
okay, so People read blue fishing. Somebody came into my mastermind 65 grand a year. So you know, I read blue fishing, and I loved it. And I went down like the Steve Sims rabbit hole, and I see you're good friends with him. And then I started looking at your stuff. And I see Steve is in your mastermind, as I just had to join. I do anything I can to find an excuse to get people to read blue fishing now, right? That's not an internet marketing funnel. It's just using the evidence. And I've had multiple people that have come into my facebook group, and I'll be like, what's my favourite business book of all time? I'll send it to you for free. Send out 60 copies of blue fishing and I get 1 – $65,000 client. That's the side of the site that's just doing the things. My strength is making friends with people like Steve, so why not build a system around that?
Nicole Holland 14:43
That is flippin brilliant. And I'm a huge fan, obviously of Steve Sims. For anyone who's been following me. Steve's been on the business building Rockstar summit business building, Rockstar Show the Nicole Holland show. We're surely going to have him on fascinating founders. Amazing man. Brilliant, and I love that how close you guys are and and what you're doing with him. And so Nick, if you could sum up your very best advice for a business owner that wants to follow in your footsteps in under 60 seconds, what would you tell them?
Nic Peterson 15:17
Two things. And again, not as actionable as I would like it to be. But I just, I lack the context for each individual listener, right. The first is, you can't win a race you don't want to be in. The sooner you learn that, the better. And all that means is that the level of success that you achieve is going to depend entirely on how aligned your pursuits stay with your unique disposition. If you play in your strengths, you have a massive, massive advantage. And if something doesn't feel right, it probably isn't. It's probably the best thing I can I can tell you, or there's service providers spending so much time trying to market and sell and frankly there's also marketers and sales People that are spending too much time trying to provide service when they should just be marketing and selling people stuff. really understanding where you fall will I mean, get into multiple, seven figures that way is not hard, as long as you stay aligned
Nicole Holland 16:13
Thank you so much. That was great. And I appreciate you sharing all of your wisdom with us today that you have. I know there's so much more and again, love to have you back on the Nicole Holland show as well. You mentioned your Facebook group. And there's other ways to connect with you and podcasts and so on. So I'd love to turn the mic over to you to leave our listeners with number one, how they can connect further with you. And also anything else that you just want to share with us before we wrap up.
Nic Peterson 16:43
Yeah, best way to connect is probably the Facebook group, which is “Profit And Productivity” or the podcast which is productivity and profit. I have no idea why they're in different orders. But that's just I just
Nicole Holland 16:57
covering all your bases right?
Nic Peterson 16:59
Yeah. Second, I think the people that struggle the most are real experts. Because real experts know the the answer is that it depends, right? Which makes it really hard to craft compelling marketing messages. A lot of good marketing messages are also not entirely true. And they're kind of ambiguous. And experts cannot stand ambiguity. So, and this is not really like this was not planned, but it's just, it's a thought that I have right now. If you are really, really good at what you do, I think the best thing you can do is interviews and podcasts. Because your expertise shows when you answer the next question, or anybody can put together a webinar that sounds really compelling. So I just want to leave, I think that's the highest leverage thing for most people I talked to, because they're frustrated, like, I'm smarter than that person. I'm better than that person. They're making more money than me. Get on as many interviews, Facebook groups, and podcasts as possible. And I think that's how you cut through the noise. You show your expertise. by answering the next question
Nicole Holland 18:03
Thanks again to Nic for being my guest on today's show and for sharing his founders journey with us. We'll have links for you to connect directly with him resources discussed plus the full transcript of this episode and more at fascinating founders. com remember that successful people surround themselves with successful people and until next time, this is Nicole Holland, signing off. Nicole
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