Giovanni Marsico is the founder of Archangel – an organization that helps Changemakers scale their businesses and impact through immersive experiences, tactical coaching, and curated community.
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Nicole Holland 0:06
Hey there conscious creator, I'm your host Nicole Holland. Thanks for joining me for another episode where we're exploring how to do life more on your own terms through entrepreneurship and alignment. I believe that each and every one of us has the unlimited ability to create and experience a life full of passion, joy and abundance. Through this podcast, it's my intention that you will find inspiration to support you in stepping up and into your bigger vision. The Nicole Holland show is brought to you in part by Meaningful Mentorship, my dynamic experiential program for 30 to 50 something entrepreneurs who are ready to leave their current status quo behind and consciously create a more meaningful, fulfilling and Purpose Driven Life for themselves and their loved ones. To learn more visit MeaningfulMentorship.com. Please be mindful that this podcast is marked E for explicit because from time to time, we may use language or discuss topics that are not intended for little ears. And now, let's dive in to today's episode.
Whoo I'm so excited. Today I am joined by Giovanni marcinko. He's the founder of archangel, an organization that helps changemakers scale their businesses and impact through immersive experiences, tactical coaching and curated community. He's an amazing human being, you're in for a real treat. And today, we're gonna actually talk not only about how he's decided to do business on his own terms, how he's created this movement in this community that's like so filled with love and support and it's changing the world in unbelievable ways. But he is ready to unveil a new film that he created. I'm really excited to dig into this today, find out about it and help you get more access to it as well. So Giovanni, thank you so much for being here.
Giovanni Marsico 2:09
Thank you so much, Nicole, you You are the superhuman.
Nicole Holland 2:12
Alright, that was a high level of like, who you are, but give us something more. Because what you do is, I feel like it's hard to actually convey it. I mean, I had heard of you for years, I knew who you were, but I really didn't know who you were until we started having experiences and interactions together. And so is there anything you want to share with my audience to kind of give them a taste of Giovanni before we get started?
Giovanni Marsico 2:40
Yeah, I still am trying to figure out how to explain it because often, it sounds like fiction, like a share a super quick story. When I was in high school, I fell in love with comic books, and superheroes and especially the x men, and I would say in high school, when I grew up up, I want to lead a team of superheroes. And it was a joke and people would laugh at me and and now that's what I do. So I have built a community of people around the world who are changemakers people who are leaders, or and or entrepreneurs who run, let's say a business where the mission isn't financial, only. It's how do we help a lot of people? And how do we create change in the world and my superpowers are around talent scouting superheroes, just like Professor x and the x men. So I am fascinated and obsessed with finding people who are extraordinary, and probably feel like an alien, especially if they were ever bullied or stand out or feel like they don't fit in. And my job is to bring them together and to bring us together. So we do that with events. We do that with community. We do that with things Mind coaching, and storytelling,
Nicole Holland 4:04
and how did this awareness come to you about your superpower being that what kind of led you to that realization where you're like, aha, I really have a talent for scouting superheroes. And I think a lot of times we think of this term connector, and a lot of times people who quote our connectors, right, don't like that. They don't think, Oh, I want to be a connector. And I don't know if you've gone through that. But that's something a lot of people will say to me. Oh my gosh, Nicole, you know, everyone and like, I feel like no, I don't, but I love putting people together. Did you have that kind of experience before you recognize that as a superpower? How'd that come to be?
Giovanni Marsico 4:45
Yes. And it happens to all of us. So so the pattern I've discovered is that whatever your gifts are, or whatever label you want to put on it, your your, your talent, your superpowers, the things that make you stand It's hard to recognize them as gifts. Because for you as an individual, you think it's normal. You think everyone is like you. So it's, and it's so natural. They it's like, well, we all breathe. So we're human, right? And the first, there's a bunch of clues, but one of the clues is often people telling you over and over again, Wow, you're so good at that, or Wow, like, you've made an impression. And you're denying it like, I don't know you're talking about. So for, for myself, the idea of being a connector. Now I recognize it. And this is in the past few years, but it took like I'm 43. Now it took 40 years of people telling me this and knocking me over the head with this, that I finally accepted it. And then once you accept that it may be something special. And you actually do something with that and proactively go deeper and train and look at it as a craft. It turns from a gift to a superpower. I've had people all the time say the same thing. Like you're such a good connector, and I'd say things like, I don't know what you're talking about. I just, I know Nicole, and Nicole has this special thing that she does. And then I know, like, this just actually happened, right? Jennifer and my other friend Jennifer, Jennifer needs a thing that Nicole has. So I'm like, cool, I'll just connect them. And now it's become, or I have awareness and consciousness around that I am really good at this. So now I become really, really, really, really good event. And other clues are what happens when you're a kid. So often. There are things that light you up, and that there are things that make you stand out, often that you get in trouble for or that you are told to stop doing. Because it makes you stand out and you don't fit in and there's this this contrast and this this fight in like an internal struggle in all of us where we want to stand out and we want to fit in and society forces us or tells us or makes us try to fit in And there's this internal desire not to. So the, for me it was dreaming. It was daydreaming it was. I was told as a student as a young boy, get your head in the clouds, stop dreaming, Stop daydreaming, all that kind of stuff. And it was again, like three or four years ago when I recognize dreaming as a superpower. And now a dream on a whole new level. That's ridiculous. But that's kind of like, I first people say you're crazy until you do the thing and like, Oh, of course. But I feel like that's, that's who I am is who I surround myself with people who have epic dreams. And it's usually not a selfish dream. It's more of a a dream for other people.
Nicole Holland 7:42
Yeah, so that Changemaker piece. I think if I'm not mistaken it there is a selfishness in it because it's fulfilling and if we don't feel fulfilled, or not being our full selves, we're not playing full out and we have that Internal fight, right between standing out and fitting in. And when we allow ourselves to be more of who we are and to let our gifts shine, then we're able to do more for humanity and whatever focus we have, while also feeling better about ourselves. Yeah,
Giovanni Marsico 8:21
totally. And I used to hate. I don't use the word hate often, but I used to hate the expression Be yourself. Because I'd always say, Well, what the heck does that mean? Right? If I anyone listening? What does that mean for you be yourself. And often, there's a label attached to that it could be a profession, like a dentist, or chiropractor or plumber, or it could be another label like wife, husband, partner, dead mom, son, whatever. But take all those things away. And then who are you? And it becomes a struggle because of the programming of getting rid of self expression, and the things that make you stand out. And there's this fun, I think, journey that we're all on to get better. back to that place, like when we were all kids, all of us were completely self expressed, there was no filter, there was no mask, there was no pretending because we wouldn't know any different until the societal pressures started kicking in. And, you know, hopefully the adults around you try their best and they wanted the best for you. And that's what they were taught. So for me, another obsession is the idea of self expression. Because I truly believe and I'm the proof of this, that you can create a successful career or business based around complete self expression and being yourself and sharing you with the world. But your story, your gifts, your talents, your expertise, your experiences, your resources, whatever it is, and and to go back to your word fulfilling that that is the the key piece, its meaning and fulfillment that's often lacking for most people. And that's where the anxiety kicks in and maybe even depression or a lot of negative charged emotions and people Figure out what's going on. And I've also discovered when you are in alignment with yourself and your path and your journey and your calling, you start to experience the opposite of those negative emotions. I call it a bliss attack. Like Actually, I remember having one. I've had many panic attacks like really severe bad panic text. One was so bad I call the ambulance I thought it was a heart attack. I got rushed to the hospital. So I know what that feels like. And then this is kind of the opposite. It's like feeling every positive emotion running through you like a lightning bolt. And that's what it feels like for me and my my wish is for everyone to feel that were like they're you're constantly aligned with who you are and what you're doing.
Nicole Holland 10:41
And I love it. I think that's something that when people turn to drugs or alcohol or whatever numbing substance that they use, and this isn't a judgment for against just an observation in my own life because I love how you said a bliss attack. I know exactly what you mean. I think a lot of times people go for the substance or, you know, any kind of addiction, because they get a feeling of bliss, they feel good doing it. And I think the more we become aligned with who we are and the more we experience, our full expression, and we get those, it's hard to put words to what it feels like. And that's the kind of best connection I can make is when somebody uses some sort of substance or something to find a feeling of bliss, a feeling of pleasure, when you're able to do that, just because you're so high on expressing yourself. It's like once you have that, you can't go back to not having it and for me, personally, I feel like I want that high. Again, I want that bliss attack again, is that something you've observed,
Giovanni Marsico 11:54
so that the feeling of a bliss attack is super Consciousness, like connecting to source almost like connecting to yourself at the highest level where you're you're, you're vibrating at a super high level, and it's connected connection to truth. And I've done a lot of research and reading into a lot of this kind of stuff where truth feels light, it feels like light versus heavy, and also light versus dark. It's both uses of the word, not truth, or it feels like the absence of light, and it feels heavy and dark. And that's where the anxiety and the depression can kick in. So the more aligned you are, the better you feel, the lighter you feel. You feel like like light light shining through you. It's awesome. And the addiction comes from lack of connection. So there's a lot of scientists who've studied addiction where they've discovered that often addiction is to fill a void from lack of connection. It could be connection to other people, but also connection to your higher self and connection to your truth. So if and maybe for anyone listening who's feeling down or feeling loneliness, especially now with everything happening, but also feeling emptiness it's your your body's signaling a clue to you that you're not aligned it's there's nothing wrong with you. There's like, it's our bodies are so brilliant, often smarter than our brains. And I know sounds funny to say in that context, but you know, we, our body, our hearts have a brain our gut has a brain when we talk about intuition. That's actually scientifically your your gut has a brain and your the brain in your head often is way louder than the other ones. And and if you're stuck in your head and not feeling it can create that isolation, that loneliness that need to fill the void, the need, like or the feeling like something's missing, right. So the I think, first off, it's recognizing there's there's nothing wrong with you and there's so many labels that get put on people. And then people are often prescribed things to ease the numbing, or even feel more numb depending on where you're at. But I, I think that understanding that your body's trying to tell you something, and if you don't listen to me scream in different ways, and that could show up as pain, it could show up as different things. We all have the capability of greatness of being extraordinary and of uncovering what this truth is, and what the path is. And I can promise you will feel better. And, and the connection piece is so important. there's a there's a, I think he's a professor, I don't know exact his exact role. But one of my favorite TED Talks ever is Johann Hari, on uncovering the how connection is the opposite of addiction. It's awesome, and connection to other people, which is why I think the prescription is often finding community, finding people who allow you to be yourself allow you to feel safe to be yourself, allow for the self expression. So a lot of The work I do is we have community we have an amazing community of changemakers. And then a lot of us are community leaders, where each individual has their own communities that they've built. Because you, you grow in community, you heal and community, you community can amplify your gifts and superpowers and creates a safe space for self expression. There's, there's nothing I think we crave more than belonging, and to be heard and accepted and understood. I love it. Thank you.
Nicole Holland 15:29
So before we get into the film, because I definitely want to talk about that. I just would love it if we can touch on what happened for you personally. Was there a point? Or was it more gradual that you kind of went Aha, right? Like, I, I don't want to deny my superpowers anymore. I recognize that this is what two, two consistently be in bliss to really be self expressed to have that level of consciousness that I really want and maybe I've held myself back from, here's what I need to do. And when you let that go, and really build your business around what you wanted for your life and build your everything around that, can you can you take us through kind of what happened if there was something specific, what that awareness told you and what you did from there, to get yourself to where you are today,
Giovanni Marsico 16:30
I can share my journey, not that it would be recommended to, to duplicate my journey but, but it's more important to learn from what I went through, because there's a fast track way to do to learn what I've learned. So the, I think the first blitek I had when I was when I was 16. And in high school, my best friend and I started producing dance parties for teenagers. So this is in the early 90s when raves were a big thing and we thought okay, I'm sure those are fun, but we want to create a place for us and our friends to have fun with no drugs, no alcohol, no things that can get you in trouble. And let's just dance and fun and have a party. In our first event had 1000 people, it was insane. We rented a banquet hall. I don't know how we got away with half the stuff we did. And I remember at the end of the event, we thought, This is insane. We We had so much fun. We brought people together. Everyone had a blast, and we made money. This is almost too good to be true. And then it was after that experience, having the messaging of you know, stop dreaming because it's like that, you know, you're having fun during this but you should go to university, you have to get a good job and all that kind of stuff. So I never really experienced anxiety and so I stopped doing my events. But again, I'm I'm connecting dots in reverse. I didn't understand back then what was going on. I understand now looking back, and it was the feeling of not being aligned and producing the events and are at one point we were doing events that had 5000 kids a week. coming to our events and concerts and all kinds of fun stuff I love. And I loved bringing people together. It's one of my things. And more recently, prior to my Archangel business, I was in the real estate space. And I did that because the thinking was I need to pay the bills, I need to make money. And even that concept didn't feel aligned. But I didn't understand that it didn't, naturally became really good at the real estate thing. And I was really successful. And secretly, I hated it. I did it because I needed to make money. And then I got trapped, actually, in having a reputation of being really good at a thing that I didn't like, but how do you tell people that you hate the work you do? Even though you're making really good money. However, it allowed me to invest in personal development and start joining mastermind groups and going to events and all that, and I still never felt like I fit in. So I started Archangel as a side thing during my real estate career, to gather people who are just like me, people who want To help other people and make a lot of money helping other people, and it the contrast of the feeling of what I was working on in the Archangel project, versus my real estate was night and day, and to the point where forced me to quit real estate because this just kind of exploded. And there was a pivotal experience in 2015 when I was doing both, and I went to a retreat in Ireland, run by my friend Philip mckernon, called brave soul. And that was catalyzing because it gave me the space for 10 days to think about myself. Well, most people don't give themselves space to think and to reflect and to go deep and look inward and think, what is the truth and what's happening. So I credit Philip for that experience, and I love him. And part of what I discovered and it was still wasn't like I took immediate action, but I started shifting how I thought, which I think is the most important first step and by the end of 2015 I quit real estate and went all in with Archangel. And that's when we start doing our big events. So in September of 2016, we had our first Archangel summit and had 3000 people show or sorry, 1500 people that first year, which is still amazing for an entrepreneurial experience. And at the same time, I lost 70 pounds. And a lot of it felt connected, because I felt aligned with who I wasn't in my truth and it feels lighter. And that's literally and figuratively. So I think for me, it was becoming aware of thought patterns, becoming aware of what alignment feels like alignment to who I am and what my calling could be, what the truth is, and then having courage to step in that direction. And one of the things that Phil taught me at the at the last day of the retreat, I asked him, What do we do next, like, cool, we've we've done this work, what happens when we go home so that we don't fall off the wagon with all of this? And he said, think of it, not like a Light Switch, but more like a dial where you're slowly increasing the volume of truth versus on and off, which is huge advice. Huge. It's amazing.
Nicole Holland 21:11
I think too often we expect to like, whatever we jump into, or not jump into, but we get whatever we get into we invest in we invest, whether it's money, energy, emotion, whatever, in any kind of relationship in any kind of developments in any kind of, you know, even with, like, with when people come to me, it's like, I want to get on shows, or I want to have a podcast and then boom, everything's gonna work out and it's like, well, anything we do if we expect to just flip the switch on and off, we'll never have the kind of results I believe then if we dial it up, just as you said, so thank you for sharing that. That's amazing.
You're welcome. So let's
talk about dreamer. Tell me about what is this project that You got into why did you get into it? And yeah, take us through what's evolving and what we have now.
Giovanni Marsico 22:08
So I was approached by my good friend, Nick Manson. And Nick is a 15 time Emmy Award winning director, super awesome guy. And he had just finished a film project. So he produced his movies, where the project was on human trafficking. That's what the film was on. And they used the film to raise millions of dollars for charity. And, and his first approach was I, you know, would you like to do something similar? You have an awesome community and, you know, you're big into philanthropy. This is him talking to me. And I said, Yeah, I love the idea. However, I'm not a big fan of drama or negativity. If we're going to do something it has to be positive, inspiring and motivating. And we came up with the idea of dreamer, where the premise is, I want to reclaim that word like growing up, I was told to stop dreaming and And then discovering that dreaming is a superpower. And if you look at any major innovation, any major change, it often always starts with someone's dream. Someone has a vision for something to change. And they're called crazy. And then they, they keep going, and finally make the change. And all of a sudden, they're a genius, or whatever language people use. So I thought, we need to inspire everyone to dream bigger, and realize what's possible a lot. A lot of my own experience has been the fact that I've been inspired by people around me. And it's access to having people around you. That's the most important thing access to stories. And for a lot of I love speaking at schools for a lot of students. They don't even know what's possible. And all they know is their environment and what they've been taught. So I want to change that for everybody. And we we feature people in the film that have had really big dreams and have actually executed on those dreams and made them Real and now they're helping millions of other people so that we can share these stories to inspire millions of other people. And we want to create a movement out of this. And we people, some of the people in the film are like Richard Branson and Peter Diamandis and Lisa Nichols and inish Ansari, who was the first private female. And this is their language doesn't know what to say the private female who to go to space. So she actually is the first private citizen technically, I think, or maybe the first woman, private citizen to go to space. Jessica Cox, who is the first plane pilot to fly with no arms. So she has no and we have the founders of weed. org, who've helped millions of people get out of poverty, and they build schools around the world. And then I have a whole bunch of friends who are in the film by Seth Godin and Jim quick. It's it's a super amazing, inspiring movie. I'm blown away with how good it is like Nick, Nick Manton and his team are the best at creating movies and telling stories. And I cry every time I watch this film, and I've shown it to a few friends to get critical feedback. I'm like, please rip it apart. And they're like, this is phenomenal. So I can't wait for everyone to watch it.
Nicole Holland 25:24
And how are we going to do that?
Giovanni Marsico 25:25
So we are hosting the global online premiere July 20 at 8pm Eastern and it will be available to watch for free for a week and we so if you're listening to this, please watch it and please tell everybody you can go to dreamer dot movie, or dreamer documentary, comm and register to watch it for free.
Nicole Holland 25:47
Great. And then what about after so for my listeners who are tuning in and it's you know, October, what about them?
Giovanni Marsico 25:55
We are working on massive release with different platforms. So we're part of the reason we need everyone to watch it now is because it'll help us with and I can't say the names, but if you can just imagine. It'll give us the opportunity to get on a giant platform. We're also producing an event called dreamer festival that's coming up end of September that will feature people in the film, and some other awesome people that we're going to announce soon. So you can connect with other dreamers, thousands and thousands of other dreamers and that's happening September 26.
Nicole Holland 26:32
tember 26th, and is that live or virtual? Well, in person or virtual, I should say
Giovanni Marsico 26:37
is you will be logging in from your home, and it will be a live experience.
Nicole Holland 26:42
Okay, so in honor of our current circumstances around the globe, we're able to all come together, being community dream together and have an experience that's uplifting and empowering no matter where we are in the world. Yeah,
Giovanni Marsico 26:58
for sure. And that's part of the benefit. When we do our in person summit event, we'll have 3000 people but there's a there's first in the travel from timing and now, our our goal is 10,000 people for Jima festival because people can log in from anywhere around the world. They can do it from their home or office wherever they are. The only boundary is internet connection.
Nicole Holland 27:23
Amazing. And is there a fee for that?
Giovanni Marsico 27:25
There will be a small fee in the entire month of the fundraiser. So all of the money we raise, we're going to donate to different charities and create a fund for dreamers to help invest in their dreams.
Nicole Holland 27:34
Oh, how exciting. That's amazing. How exciting. Okay, so that's going on my calendar for sure. And I'm really excited to see the premiere and to support your movement. What you do is so impactful, empowering and if anybody who is a leader is listening or watching right now and is not already involved, definitely go on over to drink. Murdock movie, get it? Watch it, get in touch with Giovanni. Make sure you're getting into the community dreamer festival festival. And is there anything before we go, we've got a couple more minutes anything you want to leave us with final words of wisdom, the floor is yours.
Giovanni Marsico 28:19
I want everyone to understand that they are special, they have the potential for being extraordinary and that they already have the gifts inherent in them. It's not a skill, you have to learn you already have it. And I want people to feel relieved. I feel like there's so much tension and also that we are community. And if you've if you've ever been bullied, if you've ever felt like you don't fit in, then I have the community for you. And you are welcome with us.
Nicole Holland 28:48
Amazing. Thank you so much.
Giovanni Marsico 28:50
Nicole Holland 28:51
And there you have it. Thanks again for tuning in, I realized there are about a million other things that you could have been doing over the past hour. And the fact that you chose to spend it listening to this podcast means the world to me. I would love to know your biggest takeaway from today's episode, so feel free to send it on social tagging me @TheNicoleHolland on Facebook or Instagram, or send me a message from my website, TheNicoleHolland.com. You'll also find show notes with the transcript from this and all other past and future podcast episodes on the website. And that URL one more time is TheNicoleHolland.com. If you'd like to take the things that you've been learning to the next level in your life, check out my meaningful mentorship experience options at MeaningfulMentorship.com To discover opportunities that will support you in embracing life more on your own terms, thanks to my podcasting goldmine team for the production of today's episode, and a special shout out to Effy Ceruti for composing the intro and outro music for this season. If you're looking for custom composed music for your own podcast, or any other aspect of strategy, design, production or promotion for your existing or new podcast, or if you'd like to incorporate strategic podcasts and guesting into your marketing plan, the podcasting goldmine team can help give us a ring at 218-GET-SEEN or contact me through the website for a custom quote. Coming up on the podcast you'll be meeting more incredible thought leaders and normal people living extraordinary lives because they've decided to consciously create the life of their dreams. Until next time, this is Nicole Holland signing off.