Alex is an Entrepreneur, Investor, World Traveller and Mango Juice Lover. He radically changed his life and his beliefs 6 years ago, going from a cubicle job in Bucharest, Romania to now owning multiple 7 figure companies and enjoying a real 4-hour work week. Two years ago, Alex started teaching the Amazon FBA business model, the same model that made him financially free, to thousands around the world.
Key Takeaways From Our Conversation
- Conduct a deep dive audit of your life
- Identify the things you like vs. don’t like
- Recognize the skills you offer
- Be open to trying various industries
- Don’t focus on monetization right away
Remain in the mindset that you are the only person who has control over your next move.
You always have the power to change the story you are currently living.
Be willing to find the discipline and time necessary to determine what the best direction is going to be for you, then put in the work to make it happen.
If you cheat the system you are only cheating yourself.
You will never be completely alone in success, there is always going to be competition.
By taking the time to share your expertise with others, you are able to establish yourself as a leader in the field.
Creating a network of like minded individuals can help grow your brand, resulting in a community that supports your authority and success.
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Unknown Speaker 0:00
Hello and welcome back to season one, Episode Six of fascinating founders. I'm your host, Nicole Holland and I'm thrilled to be your guide as we dive in and uncover the stories that came before the success of some of the world's most fascinating founders. hailing from a multitude of industries and socio economic starts, you're going to learn what's made these fascinating men and women realise their dreams from an inspired idea to millions in revenue disrupting, innovating and impacting humanity for the better. You never know what's going to come up in our casual conversations. So get your notebooks ready cosy up with a great Cup of Joe and join us as I dive in to learn how these inspiring individuals have figured out how to thrive in a time where most people give up on their dreams. My guest today Alex Hootie 10 is an entrepreneur investor, world traveller and mango juice lover. He radically changed his life and his beliefs six years ago going from a cubicle job in Bucharest, Romania to now owning multiple seven figure company bunnies and enjoying a real four hour workweek. Two years ago, Alex started teaching the Amazon FBA business model, the same model that made him financially free to thousands around the world. Here's my interview with Alex, Hootie town. Hey, Alex,
Unknown Speaker 1:15
welcome to the show. Hey, Nicole, thank you for having
Unknown Speaker 1:19
me. Such a pleasure. I'm super excited to have you here and dig into some of your wisdom and experience that my audience is going to love to learn about.
Unknown Speaker 1:32
Yeah, sure. Let's dive in. Sure.
Unknown Speaker 1:34
Awesome. So my first question is, in your bio, you say that you radically changed your life and beliefs six years ago, what was the catalyst for this change? Right? Well,
Unknown Speaker 1:45
I I was born in a communist country. That's Romania. And everything changed in 1990s. When Well, we got out of communism and everybody started to want to To have freedom and prosperity, whatever that meant for anybody their own definition of that. And for me, I went to university I got a job and I was working in a in a corporation, like I said, has a fancy title. It was customer engagement management advisor, and I was being paid more than the average in Romania. The average in Romania is about $400 per month, and I was getting about 1000. And I had a beautiful girlfriend I had my favourite car. I was going on four vacations a year rather than two vacations per year like most of my friends, so I was living the the beautiful life on the outside, but it was kind of eating me on the inside. And I wasn't doing what I really wanted to do. It was just going to a job that I didn't like and traffic was horrible. I was spending two hours, maybe three hours every day in traffic. And it was just not not good. You know, I felt like this is it. I didn't like my, my dreaming muscle was not working anymore. I thought I kind of made it you know, I was looking around like I said, I was making quite a lot of money for Romania. And I was thinking like, Okay, this is it. I'll probably be a manager or something at one point, but this is this is it. And I started reading. I started looking at the videos on YouTube. I like the four hour workweek was a big inspiration, podcasts, anything I could get my hands on. And this was the start of this change. You know, this is how I started.
Unknown Speaker 3:52
Cool. So what did you recognise at that time, then it was it was that vision and that dream that you wanted more? And I guess that you wanted to do something you love. But how did you decide on what to do? Like? Did you try a bunch of things out? Did you have a clear expectation of what it was going to look like? What What was your process for going from the recognition to the actualization?
Unknown Speaker 4:17
Yeah, that's a good question. So I try I, I took a loan from the bank, and I quit my job from the corporation, and I was organising parties at the time. And I thought, that's the thing that I want to do. And I was doing that with with a partner and he went to bed and never woke up. Two weeks after I quit my job. He was 29 at the time, this was a big shock for me, and I it literally made me audit my life and see what actually I'm doing every day that I really like and what I don't like so with the organising the parties, it was so awesome to be the host of them and also to work on marketing and I like psychology and how to attract people to this parties. But I didn't really like the negotiation with the club's making the menus and all these details. So I quit doing that. And I started different businesses. I started a magazine I was an agent. For a while I worked in real estate, I had another thing with cars from the European Union, bringing them to Romania, different gifts, shop, a lot of things, but they weren't making me any money. And I also burned through all the money that I took from the bank. And yes, I was not in a very good place also, inside because I started all this journey, and I was still trying to figure things out. And I was watching all these documentaries like Zeitgeist or reading some spiritual books, and I was looking on, you know, also on YouTube about the 99% against the 1%. And I thought money is evil, kind of and I was looking around. And in Romania, you can make a lot of money if you I thought so only if you do deals with the government, if you're a corrupt politician, if you have if you're like a pimp, and you have some ladies, so I thought that was it. I thought, there's no other way in making money until I met. My now good friend, David, that lived a very different life from mine. He was the same age as me, came from a very bad neighbourhood, very poor beginnings, let's say but he had the For businesses he was working a few hours per month. And he had all the toys I really wanted like the our, our, the our eighth and big house in the south of Spain. And he was willing to share it from his experience and from let's say his secrets with with me and with other people. So that was like a big shock for me that it is possible that was proof that something else is possible rather than what I saw before in my life like oh, this the only way I thought it was like to do have a heist or something, you know, like a big like, you have to rob somebody to get a lot of money. Yeah, that wasn't the case with David. So I started this process myself. This was like the shifting the first shifting point for me. And the second one was I decided to go to the bus on a retreat. I don't know if you know it's a 10 day retreat. Where you go and meditate from 430 in the morning until 730 in the evening, and I didn't know anything about meditation before, but I just felt the calling. I just felt like I want to do that. And I had a story about myself that I am the rebel. I am the guy that does and do what it's told. And that's why I quit the corporation and that was me. And I knew going in this retreat that there is one meditation that's called a detainer, where you're not allowed to move, and you need to do this three times per day. And I was telling myself, yeah, right. when nobody's looking, I'm gonna move, okay, nobody tells me what to do with my body, I'm going to move and when I get there is the guru guy, the organisers say, okay, so you're here. We're not going to give you a diploma when this is over, and you're only here yourself, if you cheat, you will only cheat yourself. And I was like, Damn, these guys can read minds. So advanced, crazy. So here I, from the second day they introduced this meditation until the last day. I didn't move during our eterna. And this was a big realisation for me that the story that I was telling myself was not that it wasn't true that I can change it whenever I want. And I also got like this, I guess, superpower with the persona that I was able to see more clearly when my thoughts came in my mind and pay attention to the ones I wanted and not react to some other thoughts that were coming. And yes, I believe that helped a lot in my view of the world in changing my perspective. And then I guess the third shift for me was being in a mastermind, and all of us wanting to start this business. So everybody wanted to start a business on Amazon with Amazon FBA. But we didn't go in the same on the same brand together. Like we weren't, we weren't partners. Each of us had their own business idea, let's say the first product. But we were meeting twice a week at my small apartment in Bucharest, and we were, you know, holding each other accountable. We were talking, we were sharing everything we knew. And as I said, I had already burned through all the money I had, so the only thing I had left was my car. So I sold my car for the first inventory and it was a success and from the first month I was making about $3,000 and then kept on going in about three months I was making about $15,000. And in about five months after I started, I got a big suitcase. I put my favourite clothes in it. And I started travelling around the world. And I've been doing that for Yeah, it's been five years now.
Unknown Speaker 11:23
Wow. So five years and you've continued growing that business to where is that business today? I know you have a multiple businesses what is where's that one today? If you don't mind and monthly?
Unknown Speaker 11:35
Yeah, that that business is a seven figure business. It's selling sportswear mainly on mainly on Amazon. And I work only a few hours, maybe less than four hours per month on that business. There's a team of five people that are taking care of it to say say so
Unknown Speaker 11:54
yeah, amazing. And so and you said it started out with you got it to three Coulson, within How long? One month? One month? Yeah,
Unknown Speaker 12:03
it was a great success. That product that I chose was a hit. And yeah, that I finished the all the inventory I had bought, and then I bought the next one, and then so on. And more inventory, more products more profit. Amazing.
Unknown Speaker 12:19
And so you've replicated that with other products, I believe. And also
Unknown Speaker 12:26
other products. Yes, I built a brand. Yeah,
Unknown Speaker 12:30
built a brand. And then also you teach people how to do the same thing, and run some other programmes and things. So yeah. How did all of that so you you're working just a handful of hours a month? Yeah, per product, I guess, per brand. How did you realise that? It was time to start teaching what you know, and how did that come to be? Right?
Unknown Speaker 13:00
I was already helping a lot of my friends. And we they, I mean, they were trying, they were teaching their friends. So we were about three years ago, a group of 80 people that knew about this business model from Romania, and I had made a deal with most of them. Then the deal was, I'm not gonna take any money. I don't want to be a partner or take any shares, because we're friends. But when you make your first million in profit, you have to buy me a Ferrari. So that was the deal we made. And I never got any Ferraris. You know, I my friends went way over the million and there's about eight friends that sold their businesses recently. No Ferraris. And I was thinking, that's, that's okay. I mean, I can live with Without the extra Ferraris and I was thinking maybe somebody in my position what like how I was working in the corporation, maybe somebody would want to get a hold of this information of this knowledge of how to start an online business of how to do what we're doing now, or whether we're doing them. And I told my friends and they were like, No, no, the secret cannot go out. No, it's Are you crazy? We're gonna have all this competition. And I thought there's competition anyways, people are doing this across the world. It's not like we're holding on to anything. So just one one of my friends said, Okay, I will do this with you. And so myself and and Klaus, my friend. We started the posting this on Facebook and we said, okay, who wants to join? We're gonna do a course. And 100 people wanted to get in. And it was a great success. And then we did it again and it was 170 people, and then 420 and then 1000 and then so on. So now it's 3300 people in our community, and it's the best sold online programme in my country. So it's a big community, they have success. I mean, I get a lot of messages from people that are, you know, have changed their lives. The you know, they used to work in a corporation now they're, they're doing what they want. And the main thing is freedom. You know, what, what I was going for, and what what they wanted in their lives too. Awesome.
Unknown Speaker 15:48
This is awesome. I'm loving this conversation. Thank you. I want to hear from you. If you could sum up your very best advice for somebody who wants To follow in your footsteps, somebody who wants to do the things that you have done in under 60 seconds, what would you tell them?
Unknown Speaker 16:08
More creator, less spectator. And I mean, a You, Lord, from my own experience, I spent more time creating the life I wanted, I created the perfect day that I want to live. And I was imagining that and I was spending more time building this muscle, this imagination muscle, rather than giving my attention to something that was maybe I don't know, like TV sports going out or something like that. I believe there is a time for all of that. But if you want to grow if you want to push yourself, I think the first thing is to have it in your head have to have it in your heart, let's say and then the universe will kind of conspire to give it to you. The real world.
Unknown Speaker 17:01
I love that you're sharing that because a lot of times people hear this and they think, oh, that's airy fairy, you know, and it's not about, it's not about pretending it really is that creative muscle, like you said, Stop sitting by the sideline and learn how to use your mind and your feelings, to really create the vision and the desires that you have, understanding what to focus on, and what to not focus on. It's such a wild ride and I think anybody who doesn't do that, I personally believe through my observation and my own practice, that the success is not sustainable. Right. If you're doing something and it's all like you said before, you know, for the money for the Ferrari is or whatever, you know, it's like you could get so far, but you're going to lose it. Eventually something will happen but when you really exercise that creator muscle, you know where you're going. And there's absolutely nothing that can stop you from creating it over and over again. So no matter what happens, whereas for somebody who's not on purpose like that, like you are, I think it's quite simple for them to lose it and then have to really dig to start over. But when you're creating in this way, it doesn't matter what comes along, you can lose it 50 times over because you're going to just keep getting it back whatever you want. And yes,
Unknown Speaker 18:35
yes, beautifully said. Yes, Nicole.
Unknown Speaker 18:38
Alex, this has been so much fun. Before you go, I would love it. If you would just share with my audience. Where can they take this connection to the next level? Where do you want them to go? What do you want to share with them any words of wisdom before we say goodbye?
Unknown Speaker 18:55
Right? Well, they I guess the easy way is to follow me on Facebook. I'm Alex who didn't on Facebook or if you want to go for the URL is facebook.com slash hoodie tan. And then yeah, my buddy, David and I are now building a global community around the lifestyle, connection and impact. This has been my journey somehow. Because I put lifestyle first and then the connections and now I'm more interested in the in the impact and you don't have to be enlightened. You don't have to be a millionaire. But the drive has to be there for you to want to achieve this these things and that's enlightened dash millionaires.com and if you put slash Nicole, you will also get 20% off from our programme. The five week prosperity challenge.
Unknown Speaker 19:56
Oh, I love that. I love good stuff for myself. Audience so thank you for doing that. Another nice surprise.
Unknown Speaker 20:05
Yeah, thank you, Nicole.
Unknown Speaker 20:07
Things Alex for being my guest today on the show and for sharing your founders journey with us. We're going to have links for folks to connect with you directly and resources discussed plus the full transcript of this episode and more at fascinating founders. com. Remember, successful people surround themselves with successful people and until next time, this is Nicole Holland signing off.
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